| Topic : The Desi Touch of Foreign Brands |
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Marketing & Branding
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Activity:
36 views;
last activity : 07 06 2010 20:18:09 +0000
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Earning for Spending Attitude
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Travel
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Availability of International Brands
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Its the media
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I would have definetly said yes to all the other 3 ideas but before that i thought as an Indian Consumer, less than 20 % might have travelled or effected by travelling to other conutries, Availability of International Brands & Media Induceing would only make me buy if i can afford them. Then What makes Indian Consumer Globalised in thinking & Living is because of High Standards of Income earning & also gaining "Earning for Spending Attitude." Majority of Indian Consumer now a days want to enjoy the Quality in thier day to day routine. After this any of the above three would do the trick |
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As plenty Indians go overseas for study, leisure and work, people get exposure than they acquire from India. With the knowledge, ideas and exposure gained, he practices it in his country where he gets noticed globally. I think this is one of the major reasons of India globalising. |
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The entry and presence of international brands in India has created a major shift in the availability and accessibility of products and services in the country. This has automatically shifted consumers to choose brands, quality and style. |
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The media , especially electronic media have brought the global standards to our living rooms. The economy boom has also been a big boost for the Indian consumers. Those are the two most important factors. |
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We see sales for branded items going on and on all round the year. The Christmas sale followed by the new year sale followed by Sankranti offers followed by Valentine's day sales and it goes on and on. In addition to this the there are so many... |
The latest figure say that 2011 has seen a downward trend in marketing via twitter and facebook. Social media is considerd as one of the best tools for marketing and its use has increased extensively in past couple of years. But now some... |
Nice observation and great insight sir. |

