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Topic : The Desi Touch of Foreign Brands
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Marketing & Branding

 
Started by : Meena Deshmukh, Product/Brand Manager, Videocon Inds   12 02 2009 13:27:56 +0000
Industry : Consumer DurablesFunctional Area : Global Business(Strategy & Execution)
Activity:  36 views;  last activity : 07 06 2010 20:18:09 +0000

There is always a demand for Indian brains and hands. Indian consumers these days think and act globally. They also live globally with high standards. So why do you think Indian consumers have globalised in thinking and living?

 
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1 2 3 4
1 Earning for Spending Attitude
2 Travel
3 Availability of International Brands
4 Its the media

Earning for Spending Attitude

idea posted by Subramanyan Krishna Sales Executive/Officer, DSG International

I would have definetly said yes to all the other 3 ideas but before that i thought as an Indian Consumer, less than 20 % might have travelled or effected by travelling to other conutries, Availability of International Brands & Media Induceing would only make me buy if i can afford them.

Then What makes Indian Consumer Globalised in thinking & Living is because of High Standards of Income earning & also gaining "Earning for Spending Attitude." Majority of Indian Consumer now a days want to enjoy the Quality in thier day to day routine. After this any of the above three would do the trick

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idea posted by Meena Deshmukh Product/Brand Manager, Videocon Inds

As plenty Indians go overseas for study, leisure and work, people get exposure than they acquire from India. With the knowledge, ideas and exposure gained, he practices it in his country where he gets noticed globally. I think this is one of the major reasons of India globalising.

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Availability of International Brands

idea posted by James Masih Product/Brand Manager, FedEx

The entry and presence of international brands in India has created a major shift in the availability and accessibility of products and services in the country. This has automatically shifted consumers to choose brands, quality and style.

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Its the media

idea posted by Shyam S Project Leader/Managing Consultant, A leading EDA firm

The media , especially electronic media have brought the global standards to our living rooms. The economy boom has also been a big boost for the Indian consumers. Those are the two most important factors.

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