Build your professional network on facebook via our app Go to app
 
 
Posted in Community :

Business & Strategy

 
Started by : Namrata Pathak, Accounts Manager, American Express   07 21 2010 09:57:26 +0000
Industry : Radio, TV & Films
Activity:  46 views;  last activity : 01 22 2011 06:21:43 +0000

In the wake of growing multiplexes, in a way single screen theatres are having a slow death, either they are getting converted into malls or being destroyed for some other building, also lately Indians, mainly the youth are preferring for these multiplexes over the single screen theatres.


http://www.thehindubusinessline.com/2010/02/16/images/2010021652690201.jpg

Earlier single screen theatres were ruling the roost but now multiplexes are running the show. With big budget films hitting the screens every week, larger audiences are flocking to multiplexes than single screen theatres.  So, why Indian audience is preferring multiplexes lately to watch movies??

 
 Refer 880
Share
 
 
  Rate : 
 
 
 
 
  8 2 2 0 0
 
 
 
 
 
 
 
 
 
 
 
 
 
1 2 3 4 5
1 Its a planned outing than just watching a movie
2 Quality, Facilties, cleanliness and good service
3 All facility at same place
4 Planned & time saving, convenience.
5 Unplanned events need more options which are provided by multiplexes
6 style factor
7 Privacy

Its a planned outing than just watching a movie

idea posted by Namrata Pathak Accounts Manager, American Express

Going to a multiplex today is becoming more of a planned outing than an instantaneous one because of two factors – expense & availability. Even though pirated copies, which is convenient and preferred by a majority of Indian youth, are available all over the place, films with cutting edge technology such as Avatar or Inception are considered multiplex must-watches.  Also Multiplexes gives you that quality that one deserves for the 150-300 Rs that one is paying.

8
0
  

Yes it provides a lonely place in the crowd......

0
  

Very well said, Namrata, it's a planned outing.

0
  

Thanks Mr.Namrata Pathak, i support this side.

 

Add your argument:

Quality, Facilties, cleanliness and good service

idea posted by Chris C MMS Student, Mumbai University

i think its the abov factors wich lures ppl in multiplxs.. the digital print and dolby surround sound gives quite an experince watchin a movie, moreover the facilities are too good small things such as comfortable chairs , recliners, AC,.etc , u dont hav to visit the bathroom holdin your nose and u dont hav to think twice b4 touchin any plac or leanin to a wall.. as it is expensive many hooligans who try and destroy property(litterin and tearin out cushion,.etc) dont visit multiplx wich is an added advantage..

2
No supporting Arguments for this idea
Add your argument:

All facility at same place

idea posted by Diwakar Tiwari Sr. Manager, THE Arvind LTD

Indians are preferring multiplexes to watch movies because at present multiplexes giving all type facility what a family need for their enjoyment.

2
0
  
by s.baalu , Consultant, XYZ LTD  | 07 21 2010 14:03:18 +0000

IT IS ALL UNDER ONE ROOF,ONE CAN CHOOSE WHICH MOVIE TO GO AMONG THE AVAILABLE THEATERS,TICKETS WILL BE AVAILABLE IN ONE THEATER.SURE OF SPENDING TIME.FOOD COURT TO FILL THE BELLY.

0
  
by lalita d sahu, Cashier, Agora gaming comp.  | 07 21 2010 13:19:47 +0000

yes, right. Because they got all facility same place then why go somewhere else?

Add your argument:

Planned & time saving, convenience.

idea posted by vishal Sinha BD Manager, Skytone Electricals (I) Ltd.

Its like one shop.

0
No supporting Arguments for this idea
Add your argument:

Unplanned events need more options which are provided by multiplexes

idea posted by vinit Project coordinator, PM Dimensions

Multiplexes are definitely doin good...many reasons are there.. few of my observations listed below.

1. many a times friends meet n decide to go to movie...multiplex provides lot of options from hindi, english or regional movies.

2. in addition to above multiplexes play movies at various times other than traditional 12, 3, 6, 9 times. thus one can plan n watch movie as per his/her convinience.

3. if one is willin to spend entire day in multiplex ..it is very much possible wit all the restaurants, shops n someplaces with video n other games as well. this becomes a nice and perfect hangout place for youngsters.

4. anyhow the disposable income in current society is much more than in previous thus they can afford to loose some bugs over luxury, service, Db D surround sounds, few with 3D surround sounds, nice 270 degree experience n all...  

i will conclude with major reason as various options and variable timings is wat makin them run the show....

0
No supporting Arguments for this idea
Add your argument:

style factor

idea posted by Ajay Ziz Dy. Registrar,, University of Jammu
cushioned seats :: pop corns in hand :: gf besides :: ac ambience ::who watches the movies :: sab style hai bhai !!
0
No supporting Arguments for this idea
Add your argument:

Privacy

idea posted by Mohammad Bakhsh Project Leader/Managing Consultant, Freelancer
I have been to many multiplexes and noted that with prosperity,the people more and more are inclined to maintain privacy.One would hardly find roving eyes in the these modern big screens.
0
No supporting Arguments for this idea
Add your argument:

Add your Idea
Idea* : 
Add your argument:
edit in rich text ...
Could not find any idea interesting in: "Why Indians are preferring multiplexes to watch movies lately?" ? Click here to add a new idea...

Found the idea contest "Why Indians are preferring multiplexes to watch movies lately?"  interesting ?  Click here to refer to your connections and communities
Leading Recruitment Firm
Leading Recruitment Firm
Viewers also viewed
India has banned Fashion TV for nine days after finding a program it aired offended good taste...
 
207 referals 41 arguments, 1947 views
Harry Potter has been a huge success through and through and the fan base has kept on...
 
1004 referals 14 arguments, 179 views
I had a very bad experience while shopping at many malls lately. The smell! It made me stop...
 
2441 referals 36 arguments, 1197 views
more...  
Recent Knowledge (4)
When we are watching news channels or any other channel or reading news papers you bump upon...
 
2022 referals 11 votes, 200 views
we all know the perils of talking on cell phones while driving. besides being hazourdous to...
 
290 referals 2 votes, 36 views
 
202 referals 3 votes, 125 views
more...  
More From Author
I had a very bad experience while shopping at many malls lately. The smell! It made me stop going to these beautifully decorated malls and I referred buying veggies from a local vendor. Later I realised that shoping from these malls hich promised...
Too much of globalization is just mixing products and is making it difficult for us to decide. It improves business upto some extent but there is no guarantee for it..
90 Mercedes Benz Cars Purchased by Rental Company in Delhi. Of course only ones who want to show off use such posh rental cars. Common people , normally tourist use rental cars.. Who else use them? But still as the company has bought so may of...
more...