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IT Sales and Business Development
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last activity : 07 06 2010 20:18:09 +0000
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Keep talking to the prospects
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Segmenting leads
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Ideas in:
"How to effectively do Lead Nurturing??"
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An effective lead nurturing initiative would be simply to sending automated, timed series of messages designed to keep your company and its products top-of-mind as the prospect moves through the buying cycle. Contacting everybody once so that no one goes an entire sales cycle without having received a touch.
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Balaji Nagarajan, Head - Market Analysis, CURA Healthcare
| 10 07 2009 06:50:08 +0000
That's a good one ...
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Vijay Nadar, Sales/BD Manager, TCS
| 10 23 2008 09:43:37 +0000
This might also be useful
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Segmenting leads by criteria that indicate their propensity to buy as they come into your nurturing program such as by response to questions they answer.For instance, those who indicate very short purchasing timelines could be routed immediately to sales: while those who indicate longer timelines could receive longer-term communications, such as educational materials and case studies, and those who say they are “just researching” could be excluded from lead nurturing altogether.
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Bindu Madhav, Sales/BD Manager, I-Flex Solutions
| 10 23 2008 08:49:11 +0000
Ya segmenting leads during lead nurturing will be effective as people buy for different reasons. One buyer may be severely price-sensitive while another may be more concerned about training modules and customer support. So contacting them keeping this in mind will be a good nurturing tactics for sales.
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