Marketing & Branding
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Activity:
118 views;
last activity : 07 06 2010 20:18:09 +0000
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TV reaches every corner of the world
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Active Clicks and participation leading to MORE USAGE
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TV has a mass appeal - may exert peer pressure
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Every medium plays a specific role
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TV marketing is of higher quality & higher impact: larger audience, brand building & positioning,
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Video Ads - Builds Brands, Trust, Attracts customers
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Videos persuade people more than any other marketing medium in making decisions
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Online media has not proven its potential
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Online brands see the effect of TV advertising on their business immediately. They see that it works, so they have raised investment. They are voting with their budgets. In my view, the reason for this is, TV reaches in those places where even Internet has not yet reached. TV is there in each and every corner of this world and thereby, more people can see the advertisements than in Internet. |
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I agree with you Ms.Meena Deshmukh. It is very good Ad appeal to the viewers across the world and it is an instant reach and eye catching.It also helps to know the different types products from different countries. The man in the rural areas as well as in the urban areas will surprise/wonder and also knowing the new, different, unknown products which are not available in their region. It facilitates and enhances immediate reach/knowing about.
ya thats the right way to mercendise the product with max
Yes, they are going to TV ads because of its wide access. Though for companies like Google, Yahoo or Accenture, Its more about recognition just because their products are not sold in real market. Yet with the help of television they can reach to the masses.
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Its the time for online brands to go VIRAL!! :)) The more people see and get affected by the ads the more they will at least visit the site online. Its their way of going viral now through electronic media. What these sites need is more usage in terms of clicks on the site where they have made all the necessary tools avilable for the audience to be engaged in an activity and make them come back for MORE!! |
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On-line ads, e-mail campaingns etc. is targeted to a "single soul" - whereas TV ads, shown in our living rooms have mass appeals. Being viewed by all, this has a mass apeal. TV viewrs are class-less and may exert peer pressures. |
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I absolutely support this idea. It is mass appeal rather than a focussed appeal through the press media that would rule in its favour. This despite the cost limitations over the press.
But one needs to see how far it is going to be successful what with the huge number of channels available nowadays. The finger of the consumer is always on the remote.
I would like to see some results shared on too step as to its effectiveness. But there is no denying its reach.
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Every medium plays a specific role in brand building. While online marketing is directed towards very specific and information seeking consumers, TV media creates curiosity among mass at large. Moreover, a brand creation will not be complete without point of purchase advertisement and positive print media review. |
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TV marketing is of higher quality & higher impact: larger audience, brand building & positioning,
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TV being an older form of media, has a large audience that even includes ppl who use and dont use the internet. Ads on TV have advantages like: 1. VIDEO ADs: - very effective. helps in building brand identity, quality assurance, and trust 2. Narrow Channel, Focused Audience: - taken a geographicsal region, there's a limited number of TV channels... meaning, perfect medium to influence community |
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Nothin can build brands, and ensure trust than Video Ads. TV is the only medium where u can provide video ads...internet hasn't still reached that yet! |
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The only reason I feel is that watching videos requires less effort than reading and offers a richer experience. |
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Online media has still not been able to break into the common man's home.Moreover ,quite more than often, its reputation has been marred by fake clicks .Another factor is in the vast jungle of every conceivable type of web sites,the ability of the Ad to reach its potential customer is debatable. |
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Nice observation and great insight sir. |