| Topic : Green Brands - Is it the new mantra for success? |
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Marketing & Branding
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Activity:
53 views;
last activity : 07 06 2010 20:18:09 +0000
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Green makes a business sense
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Green Branding Delivers to the Brand - a sense of Social Responsibility, Modernity, Sustainability & EFFICIENCY
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Social Responsibilty
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Helps recruit & retain employees
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If consumers will prefer brands that they identify as being more environmentally safe to brands which they see as being less so, then it seems only reasonable for firms to position their products in the former category. Greening is thus viewed as a source of competitive advantage.The high cost of disposal of waste may cause businesses to re-examine their inputs and production processes. This may lead to use of more environmentally friendly raw material or the introduction of more efficient or green technology, resulting in cost-savings for the company. They may also look for buyers for their waste or by-products. The search for cost-savings may lead companies to develop ways of recycling their waste or by-products either for their own use or to be sold to other industries. |
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I completely agree with the arguments of Sasi Dash. Brief and Crisp argument!
Green Branding Delivers to the Brand - a sense of Social Responsibility, Modernity, Sustainability & EFFICIENCY
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Given two products, one which is not branded green, and other which is branded green... the second being slightly more expensive...which would you go for? the second right? whats the thought that passes your mind? a few extra bucks, it doesnt matter..after all its for the environment, besides these guys must be having a better technology that is more efficient and sustainable... So i guess green branding is necessary.. |
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In my view, firms may view greening as part of their moral obligation toward the local community and the larger society in which they exist. Thus, just as it is the obligation of organizations to ensure that they do not unfairly exploit human resources, similarly it is their obligation to ensure that they do not unfairly exploit the physical environmental resources. Thus, environmental responsibility is a part of their commitment to society. |
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In my opinion, Creating a green work environment in an organisation boosts employee morale. People feel good about being green. Happy employees are good for business. Plus, an eco-friendly work environment provides for healthier, more productive employees. |
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