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Started by : Jagdish Prabhu, Business Analyst, Computer Associate   10 29 2010 08:07:57 +0000
Industry : Hedge Funds/VCs/Private EquityFunctional Area : Getting Started(Entrepreneurship)
Activity:  79 views;  last activity : 11 17 2010 11:08:16 +0000

Start-ups rise & fall like seasons come & go. few of them withstand the blows of time but many fade away.

So, guys please suggest why do many startups fail?

 
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1 2 3 4 5
1 HOW MUCH I'LL BE BENEFITED?
2 poor model
3 Lack of effective Management team and backup finance
4 Poor Sense of Proof of Concept
5 A few failure causes
6 Non Committed Manpower(Team)
7 Not doing a proper research
8 BEING SENTIMENTAL INSTEAD OF PROFESSIONAL .
9 POOR EXECUTION
10 TOO MUCH LEVERAGE
11 NOT BEING COMMERCIAL ,PROFESSIONAL AND HONEST MAY BE CAUSES OF FAILURE
12 Improper Planning

HOW MUCH I'LL BE BENEFITED?

idea posted by Akhilesh S Joshi India Coordinator

Planning, Designing, Marketing, Execution, Finance, Investment and Advertising are the important factors for every project/ product o establish and achieve success in long run. This is regardless of the cost of the project may it be Nirma washing powder or Dhirubhai Ambani's entrepreneurship.

The Planner can never achieve and perform all the above key roles. He has be associated and have a fully dedicated team with him to introduce the first piece of the product in the market. The behind the screen team is always under the observation of the project head/ CEO as he expects 100% from this staff/ supports. But, the Marketing, Execution, Finance, Investment and Advertising personnel are always worried about their personal benefits and individual image. Even if the CEO has declared equal share of profit among these guys, still they have wave of doubt floating into their mind and keep planning to have additional benefits regardless of their responsibility to the minimize the basic cost of the product to the consumer. Here I do not know why a VP (Mktg) opts for a Honda City when he cover the similar travels by a hired car or low segment salon car. During establishing process of the product the distance journeys can be performed by expensive train class in lieu of by air thus reducing the cost to the consumer with a comparatively high quality product to the consumer. I think it should be an ideal way of establishing any product rather than high cost product with highest quality.

If the key persons cut down their individual costs and forget about initial 'additional' benefits, the startups would never fail. Not only avoiding failures but the product would establish with its deep roots, as well.

Marketing, Execution, Finance, Investment and Advertising personnel please do not take this as personal but be sincere to your organisation and stick to that. You can negotiate for your packages and 'Additional' benefits.


 

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by Akhilesh S Joshi, India Coordinator  | 10 29 2010 17:17:25 +0000

Mr. Kanukurthy,

Thanks for supporting my views 'How Much I'll be benefited' in which you have pointed out that Marketing Research has been left out. In my views the 'Designer' and 'Marketing' are two different Departmental Heads who in their responsibility always keep account of Research, Market share, Product Costing & comparison, Quality & Composition assessment etc. Thus, I thought of not mentioning them separately which would have been more elaborated and in much of detail.

I hope you agree with me.

Once again, Thanking you for valuing my views.

Truly,

Akhilesh S Joshi

 

I hope you agree with me.
Once again, Thanking you for valuing my views.
Truly,
Akhilesh S Joshi
 
--
Akhilesh S Joshi
Executive Editor, MALLCULTURE Magazine

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sorry to say you have left market research, which is very important as the idea you are coming up with or the product is already in the market or not. if it is in the market what is its market share so forth and so on

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Yes i agree with Mr.Akhilesh no venture or no person can succeed when there is more importance given to I rather than us.It should be kept in mind that if We succeed eventually i will be benefitted.

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poor model

idea posted by RAMESH KANDADAI Principal Consultant, ARM Consultants

Most business plans in start up are worked to get the financing and seldom reflect the reality of the market space the product hopes to compete in.

Unfortunately the reality is far less than the business model presented.....and things go down hill.

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well, this is a valid point for the case.

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Risk Assessment in  a complete sense involving market risks, share market fluctuation, legal risks etc will help in overcoming this prblem

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Lack of effective Management team and backup finance

idea posted by dommaraju krishnamaraju CEO/MD/Director, wine legendIndia pvt ltd

Any start up is a venture into unknown territory. However good one's business model is, putting together an effective management team is not easy task and many a unforeseen factors can drain the financial resources ( nothing is unlimited) and support with additional finance from the investors for a new start up is rarely seen.

Investor public do jump with investment once you put up good figures on P/L account but it takes 3 to 5 years for a start up to come any where near understanding the behavior of all stake holders and arrive at a right equation between them.

Now a days, there is a lot of help from Institutional financing companies but if plans go awry, they will not risk additional finance. It is almost like each situation is different but there are commonalities. 

One welcome sign  now a days, is Institutions are taking a lot more interest in making the units they finance to be successful. I have seen my self how Venture- East, a venture capital firm is working closely with the entrepreneurs to understand their situation and extend additional help when there is financial crunch which normally kills the Start ups.

 

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Startups generally fail as backup finance is an important factor to keep the firm afloat in the initial stages. Additionally, even if all the factors like market research, good concept, appropriate market segment, etc. are conducive, the startup can still fail if the Management Team is not able to successfully cope with the vicissitudes of the market.

A lot of resilience, foresight, courage and patience along with a little bit of luck is required to survive for the long term future.

Thanks for the referral, Jagdish....

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Yes, I do agree-Lack of Effective Management & Backup Finance are  the core causes of failure. Of course at this point of time we do consider that enough focus is given to address various other factors like Market Research etc.

One other factor is the lack of reality check against planned milestones at specific time intervals.This will help arrest the slide much earlier so that corrective steps can be taken.

Add your argument:

Poor Sense of Proof of Concept

idea posted by Jagdish Prabhu Business Analyst, Computer Associate

Some founders see the proof of concept as some holy grail to which they have to get to in order for all their dreams to come true. The proof of concept (POC) is fully part of startup theory, and no one is typically looked down upon for building one. In the greater scheme of things, it is good to embark on building a POC.

Problems do arise in cases where the founders don't have too much of a plan beyond the POC and have just enough money in the bank to work on the startup a few months after the POC release, or are hoping that the POC will bring enough money to pay rent either by bringing investment, or customer revenue from sales of the product.

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by Dr.G.S.Rama Rao, Freelancer  | 10 31 2010 02:24:10 +0000

I agree with you Prabhu!

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by Rathin Deb, Freelance Retail Consultant  | 10 30 2010 18:38:05 +0000

Jagdish I think I agree with your point of view. Though there are others.

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A few failure causes

idea posted by KALIYAMOORTHY Oil & Gas Area Coordinator, Undisclosed

Start up people need to have strong back-up to avoid the following problems:-

  • Financial crisis, problem in mobilizing Raw materials ( due to shortage in supply / production ),
  • Machinery down time ( Damage occurred in machines needs special skills that are not available),
  • Abrupt change in demand of products ( alternative made available causing less demand),
  • Workforce may not be available due to migration to other prosperous sector.
  • Regulatory bodies, stringent measures in handling the operation.
  • Impeccable logistic support for managing the affair.
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Non Committed Manpower(Team)

idea posted by suhaschandra deshpande Marketing Associate

It goes without saying that nowadays very few products/services offered newly are not backed by better concept, planning, design, price, packaging and financial support to make it a huge success. But mainly the startups face able and committed manpower crunch and in the midway such ventures nosedive.... I feel this factor has more weightage than any other reasons of failures... Everywhere there is a dearth of proper person who takes a rational decision at every level of management... Reasons may be many but truth remains the same.... I hope everyone here will agree the reality...

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Not doing a proper research

idea posted by Ravanam naga durgesh Junior engineer, Ericsson
Startup fail is another form of learning what we missed learning before starting...
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BEING SENTIMENTAL INSTEAD OF PROFESSIONAL .

idea posted by rakeshbhatnagar GM Projects., wig brothers india pvt.ltd.
Don't do anything from heart do it from your mind.There is no place for sentiments in business.So always be shrude enough and stright forward.Learn to say no if desired.decision from heart may fail you in start up and your heart may fail.
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POOR EXECUTION

idea posted by priya recuriting and counselling, professional training consultancy

Crisp execution—rather than a clever idea— is vital to the success of new businesses. It stands to reason, therefore, that poor execution is the downfall of most startups that go bust.

First, you should conduct an honest evaluation of your skills and only pursue opportunities that are aligned with your strengths.

It's also wise to surround yourself with talented people who aren't afraid to speak up when you're headed off a cliff.

As a founder, you need the discipline to know when to hand over the reigns to a professional manager who can take your business to the next level.


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by Dr.G.S.Rama Rao, Freelancer  | 10 31 2010 02:29:23 +0000

I support your views Priya!

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TOO MUCH LEVERAGE

idea posted by priya recuriting and counselling, professional training consultancy

It's best to keep most costs variable at first and use equity capital to finance your startup until your company has been around a while and you develop some confidence in your ability to forecast sales. Delay making investments or taking on fixed obligations until you have a critical mass of customers. You'll know when it's time to rent a larger office space or hire that second shift when you've got a backlog of ordres on the books.

Revenues projections for early-stage companies can be all over the map, which means that new ventures have even less margin for error than larger competitors. In this environment, it can be dangerous to take on more than a modest amount of debt or other fixed obligations (rent, salaries, etc.). If revenues take longer to ramp up than expected—as they nearly always do—you may find yourself handing the keys of your business over to your creditors.


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by Dr.G.S.Rama Rao, Freelancer  | 10 31 2010 02:30:09 +0000

I agree with your views.

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NOT BEING COMMERCIAL ,PROFESSIONAL AND HONEST MAY BE CAUSES OF FAILURE

idea posted by rakeshbhatnagar GM Projects., wig brothers india pvt.ltd.
If one is not commercial,professional and honest these factors may cause failure to your business.Lake of knowledge , comperative study of other similar product inappropriate may cause failure.
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Improper Planning

idea posted by S. Muralidharan Executive Director, Knowledge Foundation & Campus Around the Corner
Well planned is half-done. Improper assessment of market, target segment, pricing strategy, consumer's behaviour, market volatility, money flow, working capital issues, NPA declared by Banks, family issues, non-cooperative partners, etc. You can add as many as you want!
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by Dr.G.S.Rama Rao, Freelancer  | 10 31 2010 12:33:49 +0000

These are some of the many vital inputs. Not paying attention to even  a single factor  will certainly land the project/venture  in FAILURE.

I fully support your balanced views.

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