| Topic : Marketing Hurdles For The New Year..... |
|
|
Posted in Community :
Business & Strategy
|
Activity:
25 views;
last activity : 02 22 2011 12:54:55 +0000
|
|
|
|
1
Due to its connectivity and reach
2
Because it is not demanding
3
The visual media...
4
NO ALTERNATIVE
5
television become a goog entertainer and teacher for socity
6
The transforming IDIOT box
7
Most of the people are Id dominated.
|
||||||||||||||||||||||
|
|
Not only in 2011 but also next ten years it will be huge for television since it has an excellent reach, unlike the digital platform. “In India, only about 60 million people are connected to the Internet, of which 40-50 million are online through work. This leaves roughly 10-20 million people who are connected everywhere else, which is a very small part of the country’s population. Also, the infrastructure to get connected to the digital platform is not in place.” |
3
|
0
by
Anantha Shayana. D, CTO/CIO, RAYSITI
| 01 04 2011 20:40:57 +0000
Yes, TV is still the darling of many but, Ten Years forecast? What is happening today is the little demarcation lines we had between the computer screens and the TV screens, the LED/ LCD/ tube(!) technology, the HD/ MPEG formats, the online videos and online TV, the mobile phones, the pods and the pads, even the radio is all vanishing and we are entering a digital era where what matters is information sharing. Period. What we are going to call the output device- either a TV or an IPad will soon not matter to anyone coz they'll be busy digesting and swallowing the information that is being bombarded at them. According to census 2007, the average viewer is hit with 600-625 ads per day. The total number of ads per day being 46647 (source: Media Matters, 2007 and AdEx India - A Division of TAM Media Research). So, you see whether we want to bifurcate the medium giving it various names or not, finally, what matters is how much will the viewers be able to take in! Authenticity is the key for any media today to survive! And regarding Illiteracy, we are seeing an exponential change in it! It's progressing. Just like Global warming :) We have done great advancements in just 60 years of Independence! Chk out: http://en.wikipedia.org/wiki/Literacy_in_India. Cheers!
0
by
Yatin Bharti, Asst. Shipping Manager, Ratan Textiles
| 01 03 2011 09:17:55 +0000
I m 100% Supportive to Jennifer Views.
|
TV viewing does not make demands on you. Content will keep changing on its own when you put on your channel. This is unlike the PC/laptop where you have to use your mousepad or mouse, or the cellphone where you have to use the keypad or touchscreen.
Also you don't need to be literate or e-literate, so it's the lay person's tool for information and entertainment.
|
0
|
No supporting Arguments for this idea
|
Visual media itself has the the charachteristic of attracting and holding your attention.The more colourful a picture the higher is its retention in your mind. Even though print or internet can achieve it to an extent it is television that would keep your attention becuase it shows things in actual perspective. A live event can easily be shown on tv but may not be possible on the internet because of reach and connectivity problems.
|
0
|
No supporting Arguments for this idea
|
To put things briefly there is no alternative.Digital and print media are far away from TV media in all aspects. |
0
|
No supporting Arguments for this idea
|
television become a goog entertainer and teacher for socity
the popularity of televison for youth to make good life style and fashsion symbolic ,for the business mens it is aneed odf comodity and business opportunitties for just marrige brides it becomes a good learning portal to socity and family relations and for old peopels it becomes amemories of old times when they was young and invovls in problems of life and was facing the life challenges so in 2011 it becomes aperfect intertainer becose medea doing study on the favaerable subjects of common peoples by wotting & sms
|
0
|
No supporting Arguments for this idea
|
We will soon see the IDIOT box transforming into SMART box, HD and 3D technology are already in, next in India will be a more refined IPTV and Interactive TV that will take Television viewing to a new dimension.Similarly ability to communicate with other wireless devices like mobile/laptops will engage consumers like never before. Exponential hike in ADvertsiement tariffs are quite evident of the ever increasing popularity of TV
|
0
|
No supporting Arguments for this idea
|
People are after pleasure and Id works on pleasure principle. So most of the people are enticed by the Idiot box because it gives pleasure. And we know truth is bitter TV is is watched without time-table so it eats up ones time easily and prepares fools rather Idiots.
|
0
|
No supporting Arguments for this idea
Add your Idea
Could not find any idea interesting in:
"Why still television will engage consumers like anything in 2011??" ?
Click here
to add a new idea...
Found the idea contest
"Why still television will engage consumers like anything in 2011??"
interesting ?
Click here to refer to your connections and communities
Leading Recruitment Firm
- Create a confidential Career Profile and Resume/C.V. online
- Get advice for planning their career and for marketing of experience and skills
- Maximize awareness of and access to the best career opportunities
Viewers also viewed
|
|
I think this will be a very good debatable topic as there are several factors why people think... |
|
|
0 referals
13 arguments,
465 views
|
|
|
yes vs not |
|
|
886 referals
12 arguments,
2396 views
|
|
|
Which will have higher reach Print media or Electronic media? |
|
|
5 referals
89 arguments,
28526 views
|
|
|
|
|
|
|
Recent Knowledge (4)
|
|
|
139 referals
3 votes,
87 views
|
|
|
When we are watching news channels or any other channel or reading news papers you bump upon... |
|
|
2022 referals
14 votes,
346 views
|
|
|
we all know the perils of talking on cell phones while driving. besides being hazourdous to... |
|
|
290 referals
2 votes,
46 views
|
|
|
Sponsored Jobs
More From Author
Sony is facing the biggest data breach and even the bank account details of the people is out. the consequences can be severe and a lot damage has been done. We trust a company for our confidential information and here we are, left wihtout a clue... |
Well.. I differ here to your point Swati. There is academic qualification of course but some things come naturally to people and they are a bigger success when they do it instead of following what they ahve studied. |
So many Idians go abroad to study and make a fortune. All of them are excited when they are leaving and once they are there they want to come back. They become victims of fake universities (TVU), they have to wear insulting things (radio tags) ,... |