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Activity:
119 views;
last activity : 02 05 2011 03:48:35 +0000
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Wrong target market
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THE PRODUCT APPEAL
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Quality of the product is way too low to even pay Rs. 1 lakh (although the price is hoax)
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Low focus on component selection and after-sales
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Technical snags and failure to stand as a status symbol
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NANO has become a NONO
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Any thing with TATA Tag will go
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Any thing with TATA tag will go
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Stircter Quality check for product + Realistic pricing to be shared with press.
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Slow in action
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Small Family small car tag
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Subhash chandra
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It's A Temporary Setback
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not upto the mark
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"Wrong Positinoning"
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Hype Not a Reality!
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TATA did not follow the commitment
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Harping only on the TATA brand !
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Timing is important for product launch
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Its Cheap and its against Status!
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Nano is not Nano Cheap.
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The big problem was wrong target market.. if you talked about a family who is upgrading from bike will definitely not go for nano. Reason, its small 600cc engine, means no power, and with 4 onboard, it can hardly pick up. It can be an additional car for a family but not a 1st car as an option.. people who have bike, will not opt for car.. reason car comes with many limitations like, narrow roads and Traffic jam roads, limited mileage compare to 2wheeler, and costly than bike etc.. it was totaly marketing disaster from Tata...and with so much of negative news about where cars were up in flames has drove away many people from buying this car...... |
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Mridula, i agree with your openion, even middle class people also thinks high in quality and spends like that and they think weather to drop and go ahead before taking decission.
Yes Mridula I am in agreement with your point of view. Thanks Natteraja for referral.
increased purchase capacity and lot of other options are available for buy a good looking car,like car finance,true value option and people are frequently changing their vehicle after 3-5 years that gives good car in low price if this nano lunched in 1980 at that time this made history .conclusion is wrong time to launch this segment car.
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In my opinion, the NANO look has not created any good impact, of course for one lakh worth a car may be like that only. However the good looking appeal is also important factor when making a purchase decision by the customers. Moreover on certain occasions the technical error in the car design has led to catching of fire which is a great set back for this sales. Thanks for the referral Ms.Mridula Maity. |
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Yes it is true Mr.Badri
Due to adverse publicity on account of issues related to the car catching fire and other factors like inadequate product focus, etc. the appeal from the product has waned in the minds of the erstwhile hungry customer who was looking for adding the Nano to his portfolio. Due to a disconnect in the minds of the customer coupled with the adverse and improper media coverage regarding the issues related to the product, it did not take off as anticipated. The human mind generally focuses more on the negative and glosses over the positives. Hence, a small adverse issue related to the product led to a major backlash for the product and it failed to deliver where it mattered. Hence, the sales of the product have gone down. However, the Tata Group is focusing on a fresh strategy for the product and there may still be chances of improvement in the product sales based on the modifications in the product design.... Thanks for the referral, Natteraja.....
Quality of the product is way too low to even pay Rs. 1 lakh (although the price is hoax)
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1. Cheap plastic 2. Cheap Steering and transmission mechanism 3. Cheap electrical insulation 4. Cheap engine like a auto rickshaw. They have kept everything so cheap to meet the pricing commitment that target customers (average Indian middle class) have developed a mindset that they might end up buying a big liability rather than luxury by paying Rs. 1 lakh 30 thousands (on road price) for the entry level model. On top of that, to prove the cheapness of quality there are Nanos catching fire on it's own stories all around. It's a disaster as of today. But certainly there's a market for mini cars only if we are capable of providing the user with a rich experience or safer drive experience at low cost than Maruti 800 or Maruti Omni. |
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yes i support this statement. quality is low, mechanics are not user friendly. outlook is boring. model has to be redesigned, top quality has to be ensured. front fuel pumping system should be dispensed with. torche power should be increased, power pickup. graphical outlook, modernised cockpit is lacking. all these contribute for nanos flap.
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The accidents that happened are mainly due to overheating of cable cluster pointing to, asides of cramped space, the component quality factors. Belonging to a separate segment it needed its own network of sales and service as else obviously Maanza or Aria customer would corner priority leaving the poor cousin to fend for survival. Thanks Mridula, for refer |
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Problems of poor selection of components is certainly not restricted to Nano alone they are a part of much broader malaise the company suffers from. The transition from aged borrowed truck maker to progressive car maker has not happened in segments that matter.It is overly hyped and if it happens, solely in boards be it design or plan.
Too much talk,plan, re-plan yet too little on deliverance
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Nano created big news before it launched to market because of the publicity given and being the product from TATA. But, neither it could convince the above middle class and the middle class people as well. Car is still a status symbol and not a requirement as yet in our society. Those who can afford to purchase a car are not ready to settle with a car like Nano. Nano failed to stand as a status symbol because of its bad design and the technical snags and surprisingly the price tag. Even the middle class people are not ready to settle with a car like Nano, because it failed to stand as a status symbol.
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ya i do agree wit his mean to tata nano.it is not a good lookiang car and i also feel if a person of height more than 6 its very difficult to sit in that car.its not comfortable in any case. it doesn't show any good status of the person
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The basic philosophy behind NANO was the concept of Gandhian Engineering which is associated with a sentence "Getting more [services] from less [resources] for more [people]".
And todays India is moving on. The economy is open, there is no license raj as it was till early 80s and more importantly we have very large upper-middle class where every third household has someone working for MNC or settled in the USA. We as youngsters grew up watching the good old Ambassadors and Fiats but today even a 10 year old kid would tell you how the word Volkswagen is pronounced in German.
With such development and the increase in spending power of the large upper middle class, NANO has become a big NONO..
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The thinking of the company that any thing with TATA Tag will go shows the arrogance of the company and people have proved it wrong. Brand by itself will not create market.
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Anything with TATA Tag will go because TATA creates the Failth and barand image in customer's mind
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Tata I feel has had two big failures. One is there Tata Grande and the other one is Tata Indica Vista. They were banking on this two products to stir the entire stigma associated with the product quality of Tata. Sadly it has not made an impact as it was planned to be. Tata Nano fell prey to the same fate. Most of the blame can be put on the press that highlighted the fire breaking out of engine bay side which repeated in five or sic incidents which were broadcasted live on many channel. Secondly the initial pricing point was totally destroyed by the plants relocation from Singhur and hence its no longer a 1-lac car. Thirdly the delivery schedules were disturbed a lot initially.This is one thing that you can't afford when launching a car in this segment , I will call this A- segment. This was the same reason why Fiat Uno had failed inspite of the record breaking initial booking volumes by Fiat. I would first suggest Tata to make a stricter team for product assessment before their final launch, as such failures will effect not only Tata but JLR as well. In addition to all this , the product appeal for earlier models like Tata sierra , Tata Estate, Tata Safari , 1998 Tata indica was good looks and for some models like Tata indica its economy but now its not been strong in either of this area. Now their recent launch which I had the opportunity to feel and experience nearly a year back , I thought they will crack the Innova segment and when Industry source said pricing is going to be in the range of 13 ~ 15 lacs , I ignored them saying Tata is not that crazy....but.......one more product has gone to !@#$#$.
But I have to admit one thing , their ads rock !!!!!! big time and the Tata aria ad is classy yet it delivers the idea in a crisp and clean manner. Had they worked a better pricing, it would have cracked the Innova (10~12 lac) segment but now its priced too close to industry heavy weights. I really don't understand their strategy now. |
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I think being a new innovation there will be always some technical snags but in TATA case they were slow to take action on technical issues and at the same time the price also went high were with the same price you would get used car
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I do not agree all these agrguments for NANO as because 1 lac tag was designed to be for small small income and small distance travel. i am sure tata is waiting for perfecting hybrid technology of both fossil and renewable fule to emphasise the segment it was planned for. till that time they are working behind for tuning engineering and road worthiness for NANO |
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Delay in marketing,poor quality, cannot compete with the present cars
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I feel It's A Temporary Setback. The Sale Will Zoom Later On Because The Car Is Moderately Priced To fulfill The Ambition Of An Average Middle Class Indian. It Is Worth For Money Being Paid.
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customers expectation was more on tata nono but filure to deliver
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In todays market to buy a car is not a big deal but to maintain it-is a big deal for the consumer. The positionin like "Most fule efficient Car" or "Low maintainance car" may be the right positioning for a Car which is targeting the Mass Market.
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Controversy mired the project from day one. They thought that would gather sympathy from every one as they have created a very great brand equity all these years! That should get reflected in quality too, which is what is missing, has led to the downfall.
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Tata nano is not success because it didn't deliver the car as per the committed time and it's tata nano brand image is not good due to some car accident and fire
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The company got it all wrong when they thought anything with the TATA tag would sell. Same as what happend to ABCL, when Amitabh thought that his brand name was enough. Here to the thinking was on similar lines plus the fact that here was a car at just 1L Rs. But the chaps at TATA house didnt bargain for an educated consumer who has access to a lot of technical data and online reviews. Right from begining the car was probably looked at as a replacement for a motobike rather than a value for proposition utility vehicle.
I dont think the advertising was to blame. Once a technical glitch happens, even the best advertising cant save a product. Recall what happened to Toyota a few months back in the US when they had to recall dozens of Yaris, Camry, etc. for a brake pad defect. I only hope it is another lesson to all our entreprenuers who dream big on the gullibility of the indian consumer.
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Almost all existing manufacturer have repositioned their produce for greater reach to Middle class community when liquidity crunchcame in
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People earlier thought that its a car which can be brought very easily. But the top model will cost you 1.87L where you can get a 2nd hand ford ikon. Now, everyone knows Nano as a Cracker which can get fire any point of time.
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Today majorly in cities and metro the major market is of costly motor cycles in range between of Rs. 60,000 to 110,000 inspite of availablity of low cost motorcycles and scooters starting from Rs. 40,000. This is because of low EMI as musch below as Rs. 2000. Cities and Metro we could hardly find the peoples with low class or low CC motorcycles. It does reflect people are concious about lifestyle more then to find cheap in metros and cities even with low mileage motorcycles. Whereas comes to peoples, the city migrated service class (majorly) and family class(minutely) are youngsters of two to four peoples e.g couples, Stags or Parents with single couples. Therefore, at this situation there is majorly demand for 2 wheels rather the 4 wheels, as youngsters prefers.
And, as the concept is new in 600CC with autorickshaw type rear engine, market is testing the acceptibility within itself. Also awaiting the next year a bit upper version from Maruti of 1.5 lac tag in model CHEVRION. More over the model brand turned like the Reliance mobile launch 10 years before calling.....- kabhi mobile kabhi heater-..... and if anybody have reliance number , must be sasta-est of the world but actually never happened.
Same as Nano, started with 1 lac tag but turned costly as per weightage. Hence Nano is not Nano Cheap.
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