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Topic : Super cars & New bikes in India
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Global Automotive Forum

 
Started by : Mridula Maity, Product Development Manager, Rugel   04 10 2010 10:45:09 +0000
Industry : AutomobileFunctional Area : India(Markets)
Activity:  105 views;  last activity : 07 06 2010 20:18:09 +0000

Bajaj Pulsar is the highest selling bikes in India. Youngsters in India are crazy about it.

http://tekekmeong.files.wordpress.com/2007/04/bajaj-pulsar-200dtsi-step-1.jpg


Currently Bajaj sells around 60,000 units per month. Overwhelmed by the demand Bajaj is now planning to increase the production capacity of its Chakan plant to 90,000 units.

So I would like to ask you all, Why the Bajaj Pulsar is a big hit?

 
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1 2 3 4 5
1 Sporty Looks
2 "The muscular/ manly positioning"
3 The 3 i's Imaginative-Innovative-Indigenous
4 passion it creates
5 It could result into Illusion soon

Sporty Looks

idea posted by Mridula Maity Product Development Manager, Rugel

most young bikers prefer this because of its sporty looks and technology. The versions of the model currently available in the Indian market include Pulsar 135 LS, Pulsar 150 TDS-i, Pulsar 180 TDS-i and Pulsar 220 TDS-i. The bike is the market leader in the 150 cc segment with a market share of 43%.

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by puneet , Manager Admin  | 04 15 2010 16:51:27 +0000

i think we both are inclined to wheels. so we revolve in the same direction as u do.pulsar is a renovation of kawasaki bajaj . the very first bike of indian. it has given a complete challenge to yamaha rx version also.

0
  

Pulsar has sporty looks with power, good average & when it came to market it gave bikers in India a powerful bike with sporty look above all affordable which was not the situation before that.  

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Yes, the overall effect of its look is one of the main factor behind the success of Pulsar. I feel it is second only to the Royal enfield.

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"The muscular/ manly positioning"

idea posted by Mrunmaiy Abroal Communications Manager, Opera Software

The strong association with men and positioning Pulsar as THE BIKE FOR MEN is the strongest reason I feel.

After all our vehicles are an extension of ourselves and which man/ boy would not like to associate with a machine that adds on to his manlyness

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It really gives you manly position  & the muscular look which is every man's dream. So it is the main reason that it's a big hit the market

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The 3 i's Imaginative-Innovative-Indigenous

idea posted by Ravi IT PMO, Cricket Communications

I own one in India. I tell ya...it can be compared to Harley Davidson and Hondas of the world. It reflects passion and determination of Rajiv Bajaj, who turned his imagination into reality and Indian people accepted it.

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passion it creates

idea posted by Muthukumaran Amirthalingam Partner, Goldengrass HR Solutions

When compared to other bikes, Pulsar looks solid. the passion it creates in a true biker is great. the price is too affordable when compared to high end foreign brands. Its equal to his girl friend :)

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It could result into Illusion soon

idea posted by jaideep khanduja Head of the Department - QA and Project Management, Confidential

Bajaj has no cmparison with Honda or Hero Honda - be it after sales service or the quality of the product. Lets see if is able to surpass Hero Honda or drops out within a couple of years.

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