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Business & Strategy

 
Started by : Purvi Ghosh, Marketing analyst, Percept Advertising   05 02 2011 07:15:53 +0000
Industry : Retail Chain/LogisticsFunctional Area : Strategy Execution(Strategy & Execution)
Activity:  24 views;  last activity : 05 11 2011 06:35:08 +0000

Interestingly it is not the supermarkets who have taken away the customers form the kiranawalas.. There are many other factors responsible.. What do you think about this? What are the reasons that these age old stores are not doing well , working below expectations?

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1 2 3 4 5
1 Rent rates
2 They always make profit!
3 Rent & loyalty
4 Low Margins, Low Profits, Large No. of SKUs
5 Credit problem

Rent rates

idea posted by Purvi Ghosh Marketing analyst, Percept Advertising

Rent rates are playing demons here. They have changed drastically and thus have led to low profit margins..

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by Rathin Deb, Advisor and retail consultant, currently as Branch Manager, Tower Infotech Ltd  | 05 11 2011 06:35:08 +0000

Purvi in addition the human nature is to feel then buy, if possible, and that is what has taken the customers to Super Markets and top of this is discount on each and every product hence I feel the Kirana walas are not doing well.

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by NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 05 02 2011 18:28:40 +0000

Exactly you are correct and besides the consumers are now a days making price comparisons for each items.Hence they buy accordingly and this price awareness is little bit a set back to kirana stores.

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by manish , My a/c is not showing ..help toostep  | 05 02 2011 08:46:28 +0000

well said ma'am, Rent differs profit

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They always make profit!

idea posted by Rohit Thakur Electrical Engineer-Industrial, Quality Engineering and Software Technologies
If you check the rates for every items with them is always higher than market price. They do sale duplicate stuff sometimes, also they always carry cheaper and stuff with less quality and offers us as an alternate to retain the customers. I believe the groceries make huge profits. they provide you everthing at your doorstep and it reduces our no. of visits to big supermarkets and shopping malls
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by kanukurthy sudershanrao, Operations Manager, Andhra Bank  | 05 02 2011 15:01:32 +0000

This is the case

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Rent & loyalty

idea posted by S. Muralidharan Executive Director, Knowledge Foundation & Campus Around the Corner
Rent plays an important role in the present circumstances. Also, they have to focus on loyalty-building, because competition is very stiff in this domain (every gully will have one kirana store). Its quite challenging, and they are prepared to live with slender margins!
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Low Margins, Low Profits, Large No. of SKUs

idea posted by shad Marcom Head - North India, Dish TV India Limited
Today, there are 100s of brands, 1000s of SKUs and products which the kirana stores need to keep. Most of the FMCG products have very low margins, and feasibility comes out only when purchased in bulk. The kirana store do not have enough financial muscle nor the space to keep wide variety of brands and SKUs. Hence they r facing difficulty in maintaining their ROIs.
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Credit problem

idea posted by SHRIKANT MANOHAR DANKE Project Manager, Phadnis Infrastructur Ltd
Kirana stores have their customers from different class & some of them are taking the goods from these store on credit, which become hedache for recovery.
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