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How businesses are using Web 2.0

 
Started by : Satish Kadam, Sales/BD Manager, IBM   09 30 2008 07:40:04 +0000
Industry : IT ServicesFunctional Area : Strategy Execution(Strategy & Execution)
Activity:  8 views;  last activity : 07 06 2010 20:18:09 +0000

In a traditional organizations, ideas flow in unidirectional fashion. It’s the management that decides on a business strategy and motivates their employees to implement or work towards that strategy. Information flow is also controlled by the management. Conventional corporate wisdom says that employees do not need to understand all the complexities behind running the business. It’s revealed on a ‘need to know’ basis. In Web 2.0 world, ideas do not follow any rigid preset direction. The information freely flows and that in turn generates relevant and big ideas. Any individual with a great idea can galvanize and create an ecosystem as well as momentum around that idea.

Why traditional organization fail leverage web 2.0 technologies? How can they overcome ?

 
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1 2 3
1 Drastic changes to be done
2 Adopt web 2.0 concepts
3 Set up practice of internal collaboration first

Drastic changes to be done

idea posted by Satish Kadam Sales/BD Manager, IBM
To integrate social media and collaborative technologies, the traditional organization need to go through some drastic changes in their internal structure. Just by changing Enterprise to Enterprise 2.0 superficially will not enable the organization to harness the collaborative energy within the organization or with the prosumers. Traditional Firms will be challenged seriously by new and emerging competitors if they do not radically alter their power structure and control of information to take advantage of Web 2.0.
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Adopt web 2.0 concepts

idea posted by Prakash Rastogi Sales/BD Manager, Tavant Technologies
Getting corporations to adopt Web2.0 concepts has more to do with corporate culture than technical prowess unfortunately. I do believe that the huge build up of momentum created by social networks, mash ups etc will force the corporate world to change kicking and screaming. The reason being that such huge competitive advantage can be realized through creative application of Web2.0 concepts to corporate problems
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Set up practice of internal collaboration first

idea posted by Anannya Deb Senior Consultant, Illumine Knowledge Resources Pvt Ltd
Where ideas and thinking was flowing in an unidirectional mode and with employees simply listeners and doers, the first milestone is to change the practice. Employees need to start contributing. This is not a technology game, it is a work culture game. A great sustainable example of this is the Quality Circle concept used in Japan where it was the factory workers who came up with their own solutions to constantly improve quality of their output
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