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Category: School Alumni,Company Network,Business Area
Country: India
School Name: Saint Johns School, DLW, Varanasi
Company Name: Future Group
Industries: Advertising/PR/MR/Events, Communications and Networking, Consumer Durables, Executive Search, FMCG/Foods/Beverage, Hospitality, Hospitals, ITES / BPO / Customer Service, Pharmaceuticals, Recruitment Agency, Retail Chain/Logistics, Teaching/Education
Functional Areas: Branding, Business Models, Collaboration, Communication, Executive Education, Growth, Logistics & Supply Chain, New Technologies, Organizational Development, Performance, Pricing, Project Management, Purchasing
Streams: Business, Commerce
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Members: 622
Jobs: 73
Articles: 159
Questions: 41
Debates: 65
Idea Contests: 24
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Topic of the week :  The Art of Digital Branding     Go to Topic
The Art of Digital Branding will be in-depth, informed, and insightful...
 
Yes Vs No
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The term “digital agency” as a catch all for doing everything digital not matter what the discipline will start to lose relevancy. As PR, brand, direct and design agencies all develop digital skills “digital” will just become a specialism within those disciplines. As of now, consumers worldwide spend about 11% of their time on the Internet. There exists an obvious gap which will eventually be bridged as advertisers recognise lower ROI from other mediums where consumers may not really be spendin
As you know that the right products at the right place at the right time in the right quantity, which are critical to meet market demands and capture sales, which is very important for retailers. The supply chain management system should take...
Optimizing supply chain is very important to improve profits. lets discuss important ways through which big FMCG players adopt to make their products reachable?
Any brand if it wants to win with the consumer— like, when one buys and when one uses the product or a solution. While as a country we are on the maturity phase on consumer insighting or research with respect to branding, communication and concept...
Classify your customer group specify the multiple channel to approach them for short period of time and analyze the results give ranking to every one and continue with the channel which gave maximum rank and accordingly use the logo to communicate...
You are absolutely right Shiuli, and now Search engines entering TV space it will make all the your SEO strategy all the more sense and also Twitter will play a huge role here....but content and online community will what drive things in future, but...
Especially the II Tier and III Tier stores are samall. The personal rapport with customer will help in bringing back the customer to the stores repeatedly.
Friends.... Brands are meaning-filled names that connect a firm’s products or services with consumers. And it is consumers who, based on their experience with the brand at different touch-points, assign the meaning to the brand. Brand names become...
They can - health hygiene, variety pricing quality, target market segmentation , innovation etc  
Idea added by santosh kumar, Marketing Manager, AUTOMOBILE  | Topic:  Fashion Retailing in India  | 2 years ago
Asians usually tend to look upto westerners for their lifestly,luxury beauty. The same aspirational value can be utilised thru possibly a brand ambassador.
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