Marketing & Branding
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Activity:
3 comments
77 views
last activity : 12 28 2011 11:24:45 +0000
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Entertainment break is going to become small now a day in order to maintain viewers interest. First, Start Gold Channel have been started “1 Minutes break” since more than 6 months ago and it has been got really good response. Because, the growth of television advertisement is growing and continuously 4-5 minutes advertisement making down interest of viewers. As well, many times viewers avoid watching full program or good movies due to advertisement bombarding.
Now, (Sony Entertainment television) SET Max has also started “2 Minute Break” after Star Gold, overall both of these channel are leading among the broadcast of Hindi Movie channel where its broadcasting continuously full day Hindi movie. So, a “2 minutes break “ can also viable and viewers can get idea, as well as maintain their seat. UTV action channel is showing some different way , it is starting count down when 2 minutes remaining that viewers can get idea and coming back on same channel.
Due to reducing the break time, it is effect on advertisers also and they need to make plan accordingly. All Channels have to need to maintain their viewership as well as advertisers because both are very much important for channels and in absence of any one of them difficult to stay in competition. And, here 2 minute as well as 1 minute break can maintain viewership with advertisers.
Apart from both of these channel, other GEC channel have not started break in various half hour serial (Series), but It may be start or may not be. And, there is broadcasting more than 10 minutes advertise in half hour serial (Series). But, suppose they try to reduce break, it may chance to get high TRP with effective program content than at present TRP.
Star Gold is offering “1 minute” break while Set Max (Sony Entertainment television) is offering “2 minute” break, so what about others entertainment channel?
Will they start soon or not?
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