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By : Mohammad Bakhsh, Project Leader/Managing Consultant, Freelancer
Keywords :

marketing

strategy

sales

Activity:  25 comments  937 views  last activity : 05 06 2011 10:43:56 +0000
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I have come across excerpts on book titled “42 Rules of Marketing” by Laura Lowell. She  is passionate about helping companies be heard; to get the right message to the right customer at the right time. As a sought after consultant, author, and speaker in Silicon Valley, Laura has shared her pragmatic approach.

I hope readers and contributors will  both enjoy the tips.

 

“42 Rules of
Marketin “42 Rules of Marketing”  By Laura Lowel who is passionate about helping companies be heard; to get the right message to the right customer at the right time. As a sought after consultant, author, and speaker in Silicon Valley, Laura has shared her pragmatic approach. 

Rule 1 Rules are Meant to be Broken

Rule 2 Marketing Must Result in Sales

Rule 3 Plan a Little So You Can Do a Lot More

Rule 4 Know What You're Aiming At

Rule 5 Pick the Problem You Want to Solve

Rule 6 Get to Know Your Customers

Rule 7 Target Your Messages

Rule 8 Customers Are People Too

Rule 9 See the Forest and the Trees 

Rule 10 Change the Words, Not the Idea 

Rule 11 Involve Them and They Will Understand 

Rule 12 Be Different 

Rule 13 Admit When You Make a Mistake 

Rule 14 Messages Need Testing Too

Rule 15 Just Say No to Jargon 

Rule 16 Be Compelling 

Rule 17 Do It Their Way 

Rule 18 Be Consistent 

Rule 19 Use the Right Tools

Rule 20 See and Be Seen 

Rule 21 Blogs are Good 

Rule 22 Email is Personal

Rule 23 Viral Marketing is a Tactic

Rule 24 Be Critical

Rule 25 Always Have a Next Step 

Rule 26 Change is Your Friend 

Rule 27 PR Doesn't Mean Press Release 

Rule 28 Tradeshows Will Never Die

Rule 29 Clicks Aren't Customers

Rule 30 A Launch is a Process, Not an Event

Rule 31 Don't Get Caught in the Hype

Rule 32 The Whole is Greater Than the Sum of its Parts 

Rule 33 Marketing Plans are Good 

Rule 34 Marketing is Art 

Rule 35 Marketing is Science 

Rule 36 Make Them Laugh 

Rule 37 Always Have a Deadline

Rule 38 Everyone is a Marketing Expert

Rule 39 Deliver What You Promise 

Rule 40 Give it a Chance 

Rule 41 Don't Follow the Pack

Rule 42 These are My Rules. What are Yours?

 Top Comment : NATTERAJA R. ARIKRISHNAN   | 04 03 2011 10:16:10 +0000
Marvelous collections and indeed it is quite true in marketing. All the sales & marketing guys are supposed to know these facts for their success. So nice of you Mr.Mohammad Bakhsh.
References :
 
25 comments on "“42 Rules of Marketing”"
  Commented by  Wajid.Pathan, Enterprenuer (Designer /Developer/Supplier), Self Employed    | 04 06 2011 13:53:43 +0000
Rating : +1 
informative Thank you
  Commented by  Anand Sharma, Monitoring the research funded by DIT, Department of Information Technology    | 04 06 2011 08:41:16 +0000
Rating : +1 
Thanks! 4 the info......
  Commented by  Sayed Mohd. Saud, Quality Inspection, A one Apperels    | 04 06 2011 04:41:07 +0000
Rating : +1 
thanks for valueble tips about the marketing.
  Commented by  Davies francis, Analyst, self    | 04 05 2011 14:10:41 +0000
Rating : +1 
its a lesson for freshers ,thank 
  Commented by  Jayashankar, Writer and partner, FreelancHub    | 04 05 2011 13:12:47 +0000
Rating : +1 
Thank you
  Commented by  ayushman, Marketing Manager, BANK OF BARODA    | 04 05 2011 12:23:42 +0000
Rating : +1 
Thanks PURVI for such valuable thoughts......
  Commented by  Anuuj Verma, Regional Manager    | 04 05 2011 11:47:05 +0000
Rating : +1 
Thanks a lot for reffering this.....its really very true n ryt study of the market....
  Commented by  ajay moolankodan, handling the goa office, air arabia    | 04 05 2011 11:40:33 +0000
Rating : +1 
Very apt and adaptable very interesting 
  Commented by  Manoj Kumar, Sr: Manager - QA, ARCHETYPE GROUP, INDIA    | 04 05 2011 11:05:10 +0000
Rating : +1 
Thanks for the referral....Though I am not interested in Marketing....these simple lines made me some sence...Thanks Baksh sir
  Commented by  Sudipta Ghosh, Area Executive, ITC Limited    | 04 05 2011 10:39:31 +0000
Rating : +1 
Thank you Purvi for reffering this wounderful insight.

The rules written over here can not be found in any book of Marketing...but one Marketing/Sales guy will always find it from his day to day life while working..
  Commented by  Mohammed Shamseer, Strategy Architect, ZeOeS    | 04 05 2011 10:36:42 +0000
Rating : +1 
Good one :) and thanks Mohammed:)
  Commented by  SHRIKANT MANOHAR DANKE, Consultant, Project Management Consultancy Firm    | 04 05 2011 09:55:59 +0000
Rating : +1 
Thanks , Mr. Baksh for posting it on TOOSTEP. & thanks for referral, Purvi.
  Commented by  Purvi Ghosh, Marketing analyst, Percept Advertising    | 04 05 2011 09:36:05 +0000
Rating : +1 
Everything is summed up so beautifully that there is no scope of any addition. Thanks for the post Sir.
  Commented by  Mohammad Bakhsh, Project Leader/Managing Consultant, Freelancer    | 04 05 2011 03:38:14 +0000
Thanks,friends,my purpose is well served. 
  Commented by  appan, Freelancer, Freelancer    | 04 04 2011 21:16:50 +0000
Rating : +1 
good
do u arrange vc fund, pe fund for new automotive
360 kmpl Bike, 60 kmpl Car, 30 kmpl Truck
  Commented by  KALIYAMOORTHY, Oil & Gas Area Coordinator, Undisclosed    | 04 04 2011 14:17:05 +0000
Rating : 0 
Very good. We can say a concise dictionary of rules for Marketing. Very comprehensive to attract the bottom-line of Business.
  Commented by  kasturirangan.r, Consultant, videocon industries limited    | 04 04 2011 11:23:43 +0000
Rating : +1 
We are living in a world market,every one of us has to market actyively or passively,even the employees are rendering services but even that i also consider as a 
marketing professional who is rendering his services in a world market and the dynamics of supply and demand changes the world trade.
My rule of Marketing is if you have the right Attitude===> A++I+UDE,EVEN THE WORD +VE COMES THRICE,WHICH WILL TAKE YOU TO HIGHER ALTITUDE IN THE REALMS OF MARKETING,THE DYNAMICS OF POWERPLAY.
  Commented by  Rathin Deb, Freelance Retail Consultant    | 04 04 2011 06:22:03 +0000
Rating : +1 
Thanks Natteraja for referral. I think very practical and useful notes on the whole gamut of marketing.
  Commented by  S. Muralidharan, Head, Project Planning/Strategy, Knowledge Foundation    | 04 04 2011 05:02:13 +0000
Rating : +1 
Thanks for posting very valuable tips Mr. Mohammad Bakhsh. Thank for referral Mr. Virag Shah.  At times, Marketing guys are forced to see through "prisms" to see different colours, contours in customers!  No two situations are alike, and no two customers are alike!  Bottomline, USP (unique selling proposition)!
  Commented by  Virag Shah, Office coordinator, Prince pharma pvt. ltd.    | 04 04 2011 04:30:15 +0000
Rating : +1 
Sir, you did give very good and important information regarding marketing rules. We all sales people or marketing people know that about what is sales, marketing its policy, it strategy etc, Still sales and marketing is such a thing that we are always learn new thing from our customers.


These are very short but al;so clear rule that we can execute easily.Thanks sir and Mr.Natteraja sir for referal.
  Commented by  parvez alam, proprietor, Advertising/PR/MR/Events    | 04 03 2011 12:47:51 +0000
Rating : +1 
realy realy a commendable collection thank you very much sir
  Commented by  Krishnamurthy Prabhakar, Professor, Velammal Engineering College    | 04 03 2011 11:26:35 +0000
Rating : +1 
Thank you sir. Really useful information. 
  Commented by  PS Dhingra, CEO & Vigilance & Transformation Management Consultant, Dhingra Group of Management & Educational Consultants    | 04 03 2011 11:14:03 +0000
Rating : +1 
Really good ideas.
  Commented by  NATTERAJA R. ARIKRISHNAN, AREA SALES MANGER, UNIFLEX CABLES LTD    | 04 03 2011 10:16:10 +0000
Rating : +1 
Marvelous collections and indeed it is quite true in marketing. All the sales & marketing guys are supposed to know these facts for their success.
So nice of you Mr.Mohammad Bakhsh. 
  Commented by  manish kumar, freelancer    | 04 03 2011 05:26:11 +0000
Rating : +1 
wow very useful tip, thank u sir
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