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Topic : How to Design Logos Symbols and Icons
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Marketing & Branding

 
By : Venugopal K, PR & Media Relations Manager, Ogilvy & Mather
Industry : Advertising/PR/MR/Events Functional Area : Branding
Activity:  4 comments  1139 views  last activity : 07 06 2010 20:18:04 +0000
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The Logo plays an inportant role in identifying the brand.

Logo creates :

  • Long lasting style

  • & distinctiveness

which would be appealing to consumersand with all this it must conveys the right image of the product.

Here are some of the points which for Creating an Excellent Logo Design:

First Impressions Last

While distributing business cards the one thing that dominates the card is the 'Logo'

(i) Be original

(ii) Don't be exaggeratedly innovative. Choose one that has a global appeal.

Branding 

A brand is a valuable corporate asset and a marketing tool for success. Hence while advertising an organization through the display of the logo, one should be always careful.

The Simpler The Better

Simple, straight and intelligent. Such should be the approach of the logo

Brand Name Equals Image

The people identify the brand name of a company only if the logo is successful in delivering the exact image of the company

Be Consistent

Be consistent in the way to approach things so that people can react in aposotive sense while listening or reading the name of the company.

 
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4 comments on "5 Tips for creating a LOGO for a brand"
  Commented by  Sourav Chatterjee, IT Engineer- CMC Limited-ATata Enterprise    | 07 17 2008 23:29:16 +0000
good one
  Commented by  shad zaman, Specialist - Marketing & Brand Communications    | 05 21 2008 05:59:35 +0000
Hi,

Would just like to add a few to the above article:
Simplicity: The term simple is a very relative connotation, what is complication for you, may be very simple to other person or vice versa. Thus the approach here has to be, that logo should be such, which symbolises:
(1) Company Philosophy
(2) A logo which can go along with its sub-brands and logos also.
(3) A phneumonic which is universal in nature and does not depict any specific caste, creed, society, religion or nationality.
(4) Logo should be considered as an important selling tool also, and not just an abbreviation of company's name.
(5) Design of the logo should be strictly in sync with its product line. example, if a ROSE had been a logo of CATERPILLAR, one of the largest heavy cranes and mechanics manufacturing company, then i wonder how many people wudve really paid attention to Caterpillar !!, and lastly but not the least;

(6) The positioning of logo on various collaterals of communication should be carefully identified. a proper review should be done while deciding upon the location of the logo on any marketing element. be it print AD, TV AD, brochure website etc. An incorrect position can lead to loose the logo on the other communication text and design elements which are present on tht element.
  Commented by  Pranab Misra, CEO/MD/Director, Rawal Medherbs Consultants Pvt. Ltd.    | 05 03 2008 22:54:29 +0000
Definitely educative. Thank you.
  Commented by  Vinish MEHRA (Adv.), IPR / Legal - Head, NIFT    | 04 24 2008 00:47:38 +0000
I suggest - getting a Trade Mark (Logo/Brand Name) search with the IP Office before adopting the Logo/Name - is any day advisable and remains a critical step.

Bests, V
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