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By : Vinod Chaudhary, Actuary Manager, Tata Aig Insurance Solutions
Industry : Insurance
Activity:  4 comments  2027 views  last activity : 07 06 2010 20:18:04 +0000
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The insurance sector in India has come a full circle from being an open competitive market to nationalization and back to a liberalized market again. Tracing the developments in the Indian insurance sector reveals the 360-degree turn witnessed over a period of almost two centuries.

The insurance sector was opened up for private participation four years ago. For years now, the private players are active in the liberalized environment. The insurance market have witnessed dynamic changes which includes presence of a fairly large number of insurers both life and non-life segment. Most of the private insurance companies have formed joint venture partnering well recognized foreign players across the globe.

There are now 29 insurance companies operating in the Indian market – 14 private life insurers, nine private non-life insurers and six public sector companies. With many more joint ventures in the offing, the insurance industry in India today stands at a crossroads as competition intensifies and companies prepare survival strategies in a detariffed scenario.

The industry now deals with customers who know what they want and when, and are more demanding in terms of better service and speedier responses. With the industry all set to move to a detariffed regime by 2007, there will be considerable improvement in customer service levels, product innovation and newer standards of underwriting.


  • India with about 200 million middle class household shows a huge untapped potential for players in the insurance industry. Saturation of markets in many developed economies has made the Indian market even more attractive for global insurance majors. The insurance sector in India has come to a position of very high potential and competitiveness in the market.  Indians, have always seen life insurance as a tax saving device, are now suddenly turning to the private sector that are providing them new products and variety for their choice.
  • Consumers remain the most important centre of the insurance sector. After the entry of the foreign players the industry is seeing a lot of competition and thus improvement of the customer service in the industry. Computerisation of operations and updating of technology has become imperative in the current scenario. Foreign players are bringing in international best practices in service through use of latest technologies.
  • The insurance agents still remain the main source through which insurance products are sold.
  • Customers have tremendous choice from a large variety of products from pure term (risk) insurance to unit-linked investment products. Customers are offered unbundled products with a variety of benefits as riders from which they can choose. More customers are buying products and services based on their true needs and not just traditional moneyback policies, which is not considered very appropriate for long-term protection and savings. There is lots of saving and investment plans in the market. However, there are still some key new products yet to be introduced - e.g. health products.
  •  The rural consumer is now exhibiting an increasing propensity for insurance products. A research conducted exhibited that the rural consumers are willing to dole out anything between Rs 3,500 and Rs 2,900 as premium each year. In the insurance the awareness level for life insurance is the highest in rural India, but the consumers are also aware about motor, accidents and cattle insurance. In a study conducted by MART the results showed that nearly one third said that they had purchased some kind of insurance with the maximum penetration skewed in favor of life insurance. The study also pointed out the private companies have huge task to play in creating awareness and credibility among the rural populace. The perceived benefits of buying a life policy range from security of income bulk return in future, daughter's marriage, children's education and good return on savings, in that order, the study adds.

Well because of all these reasons there is a high need for trained individuals in this sector. The news item here supports this point of viw, as LIC India's biggest Insurance Provider is recruiting a huge 60000 people at different jobs. This shows that there is huge potential in this sector and what we need are the trained people who can deliver here.

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4 comments on "60,000 new jobs in the Insurance Sector"
  Commented by  mohd arif bootwala, Head/VP/GM-Insurance Operations, Parsoli Insurance brokers    | 12 26 2008 09:04:30 +0000
Very nice to here from this article, but a lot many changes have alreadt taken place. So insurance is definetly going to Rock. and major segment would personal lines products, and more over HEALTH will be a specilised segment, where there is very poor penetration.
Still there is TAKAFUL concept yet to emerge in indian industry and more over people will start excepting this concept where it is still a Niche market
  Commented by  varsha ., Technical manger(QMS)    | 11 02 2008 13:01:00 +0000
  Commented by  varsha ., Technical manger(QMS)    | 11 02 2008 12:58:13 +0000
nice article..
  Commented by  Hardik Patel, Team Lead (Staffing and Recruitment), Rishabh Softwares Pvt. Ltd. / Rishi Infotech Pvt. Ltd    | 07 22 2008 15:00:46 +0000
good one.
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