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Source : http://economictimes.indiatimes.com
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1 comments
1131 views
last activity : 07 06 2010 20:18:04 +0000
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I think this is a great news for all the travellers across the country, especially the middle class as a cruise trip from kochi to Maldives. And already the cruiseliner Aquamarine majestically cut through the waters of the Arabian sea with its first set of passengers on board.
On board were about 600 holidayers, almost all of them Indian, with a large number of them from middle-class families, taking a cruise to the Maldives, paying upwards of Rs 5,500 per head per night for a three-night trip. Cruises have always been an elite tourism product, and for Indian tourists, a cruise necessarily meant a flight to Singapore, the Caribbean or some Mediterranean location before boarding a vessel. In other words, a family holiday budget that would easily cross the Rs 1 lakh budget.
That pricing model was cracked this week when international cruise operator Louis Cruises brought cruising to the middle-class Indian, in the process conferring on Kochi the title of the sole Indian home port for a cruise vessel, offering cruises to Maldives and Sri Lanka every week.
The product has caught on well, if the number of passengers on the inaugural cruise and their faces were any indication, says the managing director of Louis Cruises India: The global cruise industry is watching their operations from Kochi. Other cruiseliners are waiting to make a move depending on their performance.
Kochi was picked because of its proximity to the international shipping route as well as Kerala’s inherent strengths in tourism, and domestic tourists did not seem to mind travelling to Kochi for a cruise experience, with tourists from as far as Guwahati making it for the first cruise.
This cruise travels which was only enjoyed by rich people, but now even people like me and you also can enjoy. It is said that roughly, 80% of holidayers on the first cruise were from middle-class families, and for them this was a wholly different holiday experience.
Louis Cruises has signed a five-year MoU with Kerala Tourism and is expecting around 60,000 passengers during the first phase of its operation that will last till April 2010. (Source: ET)
I guess after reading this many are eager to get on that cruise:)
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