Acquisition, Retention, And Building Loyalty In Social Media

Thank you Manish

WOW A LOVELY POST TO KNOW EVERY SEO PERSON:)

True Makrand

Pervara,

Interaction with a brand on social media platform means time at hand to move away from your social circle and over and above you need the right kind of questions which need to be engaging rather than lengthy and boring! The attention span here would be of immense consequence. Research based work can be carried out with ease, but again at the end of the day the TG would need some gratification so that they become your viral ambassadors!! This media will always be viral in growth, but one bitter pill and the viral will change direction!

Because its still a cheaper option for consumer engagement its still viable to take calculated risks on this platform. The scenario here is the universe is large but the innovations need to be crisp, gratification based and engaging!
Thanks for your response :) 

Hi Makrand, thanks for dropping by and sharing your views.

Thank you for your kind words.

Today's scenario is that as you have rightly shared toostep, LinkedIn are also Social Media Platforms where conducting research is feasible. Doing a specific task like research depends on what research you have, what is type of question that you have, what is the target audience and so on. For instance in the offline scenario what you may ask in Focus Group Discussion is not what you will ask standing outside a mall. In order to have qualitative and quantitative understanding you will use difference approach, format situation and so on. Similarly in Social Media what you may ask on Facebook will be a little different from what may be asked on LinkedIn and may altogether be different when you do one on one Focus Groups.

Having said this Social Media be it TooStep or Facebook or any other are good spaces to interact with Clarinets and Customers as may be the case.

Having said this there are Brand and Businesses that are making good contacts and creating a great impacts. Social Media is not the only model to be used. There are lots of things that go into making Direct Marketing and CRM work. Social Media can be a part of this.

While we definitely cannot say how long things will last we do know and understand that if toady your Customer and Client is there online and on a particular Platform - as a market marketing person you do not want to miss out on them. Specially when they are willing to be connected. As far as innovation goes there are many Social Media platforms that are open to third party applications.

The simple logic is = if your Customer and Clients interacts with you then why not use this.

Thanks Makrand once again.

Regards
Pervara 

Hi Muralidharan,You are perfectly right. We cannot put all eggs in one basket. Social Media is part of a whole Strategy. It cannot be the only resource.

Having said this there are Brand and Businesses that are making good contacts and creating a great impacts. Social Media is not the only model to be used. There are lots of things that go into making Direct Marketing and CRM work. Social Media can be a part of this.

While you have rightly shared that you cannot innovate on existing sites of Social Media the  Media - the developer Community is working on API and do seem to have results.

While we definitely cannot say how long things will last we do know and understand that if toady your Customer and Client is there online and on a particular Platform - as a market marketing person you do not want to miss out on them. Specially when they are willing to be connected.

As far as innovation goes there are many Social Media platforms that are open to third party applications.

Te simple logic is = if your Customer and Clients interacts with you then why not use this.

Thanks once again Muralidharan for your inputs.

Regards
Pervara 

Thank you Virag for your inputs. Yes you are right Social Media is the space where people join for entertainment as well. Hence providing them with what they are looking out for will make them hang around more and thus will increase the traffic. 

There is a certain segment of society and mindset who look out for information as well  well so here is again a great chance. 

Thanks once again Virag. 

Regards Pervara

Fantastic process flow Pervara!!

I fully agree with Mr. Muralidharan! Also appreciate your research and the exercise that you conduct on FB! Point to note is that these platforms are "social" in nature. Here drawing room talks, bedroom talks, pillow talks or even shoulder (agony aunt) talks prevail! Try serious business propositions with a basic idea called survey and see how you are treated! Your calculations would go haywire!

That is also the reason why platforms like toostep, LinkedIn etc survive and yet have a very social ambience around them. Not that I do not agree to what you have proposed, but for a serious business, its still a far cry!

Great insight Ms. Pervera.  Only issue here is that, after all, social media is not a robust model to build on acquisition, retention and loyalty, as : (1) you are not owner of the site where you have total control of your business model; (2) you cannot innovate anything exclusively for your customer to satisfy and handhold him/her, as you are allowed to play around with the available tools and framework, not otherwise; (3) You can not predict the longevity of this social media due to  a number of variables, viz., government policies, international compulsions, embargos, etc.

Just a thought, don't take it otherwise, Ms. Pervera.

For acquisition, retention and loyalty , it require to continuously interact with client & customers and represent something new as well as innovative idea which help to retain customers, make them loyal. 

Social media is such kind of thing which require every time refreshment and entertainment where users (End users) feel happy , they will retain, become loyal, traffic will increase etc. We know very well about users that they are coming to get new information, refreshment, entertainment. Therefore, we have to require to represent our idea as per their requirement to make them loyal. 

Try to motivate users, communicate users, provide useful information to their personal mail, create enthusiasm atmosphere so, they feel willingly to stay that site.

Social media is for entertainment where users are enjoy. So, you must have to see social media as Entertainment purpose.You will get surely huge response and business will grow.

Welcome back Madam after long time with nice Insight.