Active data warehousing explained and examined

 BUSINESS INTELLIGENCE AND ACTIVE DATA WAREHOUSE

The real-time business intelligence (BI) or, in other words, provide an active data warehouse, provides both historical analysis as well as active tactical look-ups.

BI today include savvier, demanding customers with a lower patience threshold as well as faster moving business operations and tighter regulations on maintaining historical data about the business. An active data warehouse essentially aligns BI with operational intelligence, creating new active intelligence

What can active data warehousing do?

An active data warehouse would be involved from the start, identifying profitable/desirable customers and would either automatically make the decision to apply or withdraw the charge.

This is not restricted to CRM but can also be used for the concept of personalized billing. 

Technical Implications

Vendors such as Teradata applied it.And also the new data warehouse appliances that have appeared over the last several years are often very well adapted to this as well.

According to me advanced data warehouses would be able to cope with active data warehousing, perhaps the sort of general-purpose databases that could already cope with small data warehouse queries and OLTP against the same database -- or even appliances that can present different virtualized views into a common data store -- may find active data warehousing brings them a real opportunity.

Competitive advantages

All businesses crave competitive advantages, and active data warehousing certainly has the potential to bring many advantages. It's hard to imagine any business making thousands or millions of decisions at the customer level unless it implements some form of active data warehousing to enable this kind of operational decision-making.