Advertisers make merry as IPL boosts TRPs

Thanks Isha for adding more information. You are very correct, SET MAX has earned a lot of money and mileage of our broadcasting IPL.

As Makrand has commented , IPL had put life back into cricket. Else cricket was slowly losing its charm. Cricket was live only on few heads like Sachin, Lara, Peterson, etc. But this change has allowed many to rope in and viewers to enjoy the game.

Now cricket is a crazy covering the globe.

Hello!!
Jayant

Thanks for sharing this information regading how Advertisers make merry as IPL boosts TRPs.But in addtion to your post I want to add more information regarding IPL-2 ,how IPL generates Rs 400cr as ad revenue.

SET MAX, which is the host broadcaster of IPL, has already sold over 80 per cent of the 12,000 ten-second advertising spots to various brands and sponsors.And as per senior media planner “Most of the big advertising spenders from categories like FMCG, automobiles, telecom services have bought the on-air ad spots at a premium in anticipation of projected average TV viewer ship ratings crossing 10 per cent for the weekend matches, and around 8 per cent for the weekdays matches,”.
Moreover,for the eight team owners, the second edition of IPL  already made money due to more than doubling of the telecast rights fees this year.

On Saturday, there aretwo back-to-back matches are scheduled, tickets for which were sold out at the beginning of this month.

The first match will be between the 2008 IPL winners, Rajasthan Royals, and Vijay Mallya's Royal Challenger Bangalore, and the second match will be between Mukesh Ambani's Mumbai Indians versus Chennai Super Kings, also in Cape Town.
On that day we will see what will be the TRP of these matches ?

There you are... statistics do not lie!! IPL is definitely here to stay!