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Topic : Advertising is the key
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Advertising story by Suryanarayan Murthy, Asst Vice President (Corporate Finance), A Hydro Power Project

Advertising story

By : Suryanarayan Murthy, Asst Vice President (Corporate Finance), A Hydro Power Project
Industry : Advertising/PR/MR/Events Functional Area : Success Stories
Keywords :

ads

revenue increasing

Activity:  16 comments  293 views  last activity : 09 01 2011 17:55:39 +0000
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The blind man and the Advertising story

An old blind man was sitting on a busy street corner in the rush-hour begging for money. On a cardboard sign, next to an empty tin cup, he had written: 'Blind - Please help'.

No-one was giving him any money.

A young advertising writer walked past and saw the blind man with his sign and empty cup, and also saw the many people passing by completely unmoved, let alone stopping to give money.

The advertising writer took a thick marker-pen from her pocket, turned the cardboard sheet back-to-front, and re-wrote the sign, then went on her way.

Immediately, people began putting money into the tin cup.

After a while, when the cup was overflowing, the blind man asked a stranger to tell him what the sign now said.

"It says," said the stranger, " 'It's a beautiful day. You can see it. I cannot.' "

(extracted from businessballs.com)

 

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16 comments on "Advertising story"
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  Commented by  Humming Bird, Designing. Advertising. Business Identity. Print Production    | 09 01 2011 17:55:39 +0000 
good one Mr Murthy
  Commented by  SHRIKANT MANOHAR DANKE, Consultant, Project Management Consultancy Firm    | 07 16 2011 13:24:55 +0000 
Thanks, Murthy Sir for reminder of my old posting.
Thanks for referral.
  Commented by  Hitesh Giri, Recruitment Executive JAV Consultancy Services    | 07 16 2011 05:35:55 +0000 
good one... Thanks to share
  Commented by  Namrata Chauhan, IT recruiter, Pinaki Consultant    | 07 15 2011 07:40:45 +0000 
Wow it's nice murthy sir, thanks for sharing.
  Commented by  Virag Shah, Office coordinator, Prince pharma pvt. ltd.    | 07 15 2011 04:59:35 +0000 
First people and blind man can see really and after finished the role of that writer, now both people and blind man can see easily and a day became beautiful...


Very good story..This type of story gives us inspiration..We can say for us "Inspirational Day"..Thanks for referal Murthy sir..
 
Good one, Manoj !! This is called value addition !!
  Commented by  rakeshbhatnagar, GM Projects., wig brothers india pvt.ltd.    | 07 15 2011 04:39:21 +0000 
this is the way to touch peoples heart by words.
  Commented by  Vipin Bhasin, Private Equity/Hedge Fund/VC-Manager, Indian Investment Co.    | 07 14 2011 17:59:14 +0000 
Nice information in a funny way...
  Commented by  Abdul Moyeen Khan, Chief Accountant, Obeikan Glass company    | 07 14 2011 17:05:26 +0000 
Thanks for referral. The moaral is to see the in positive way.
  Commented by  S. Muralidharan, Head, Project Planning/Strategy, Knowledge Foundation    | 07 14 2011 12:54:16 +0000 
Affirmative Statement has the power to erase etched "negative statements" in the sub-conscious mind!  Thanks Mr. Murthy for referral.
  Commented by  Manoj Kumar, Sr: Manager - QA, ARCHETYPE GROUP, INDIA    | 07 14 2011 12:33:54 +0000 
Murthy Sir,

Some times back the same was posted by some one else...not to point out that i am commenting....but to say the importance of Sign in a funny way....the following is the same I commented on that posting.

Let me add the importance of sign in a funny way......

Two beggers in US who were friends....One was still poor and another one having posh flat, mercedz benz and living a lavish life.....

The poor one was wondered how the hell this difference comes....and finally he asked the rich one why it is so....

The rich one asked the poor to show him the board with him....It was written in the board PLEASE HELP ME......

Then the rich one showed his display board......My dear friends any one can imagine what was written in the board before seeing the sign below .......







"ONLY TEN DOLLARS NEED TO SHIFTING BACK TO PAKISTAN"....
 
Thank you sir. The importance of EFFECTIVE Communication give the better chances to improve business.
  Thanks again sir.
 
Thank you Murty Sir.  It shows the importance of communication.  I heard this story some time back.  Thank you once again.
 
Thank you Murty Sir.  It shows the importance of communication.  I heard this story some time back.  Thank you once again.
  Commented by  Rohit Thakur, Sr. MEP QA/QC Engineer, QA/QC INCHARGE, CONSTRUCTION SPECIALIST-MEP    | 07 14 2011 11:26:09 +0000 
good to read that again!!
  Commented by  Raju V P, Senior Manager, an International Bank    | 07 14 2011 11:20:40 +0000 
The way we communicate is important.
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