Marketing & Branding
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Activity:
2 comments
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last activity : 10 14 2011 08:18:32 +0000
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" PUCHH DALA TOH LIFE JINGA LALA". Funny but effective campaign launched by Tata sky again. After launched new service " Tata App phone with remote control" then again coming with new promotional and strategical campaign. This is campaign is funny but getting lot of effective message for every people.
Core competency of Tata Group is "Understanding Consumers" not people. Tata always see towards people as Consumers, their real and basic need, what kind of they are facing problem etc. Always keep in mind "Corporate social Responsibility" either directly or indirectly.
Concept, Idea and Message of latest campaign:-
(1) The main focus or punching point is on " Puchh Dala" . The concept and strategy is on " Bargaining or Negotiation" . Normally, many consumers are not asking when they are buying anything. They feel uncomfortable, sometime feel status, sometimes feel satisfaction whatever they buy but never look toward price.
Especially, such things happen in retail segment as well others also. So, to avoid that fear or perception, this campaign is focus on that if you will ask, you will get benefit or get more knowledge, feel more satisfaction etc.
This is not only for tata sky but, you can ask everywhere whenever you feel for getting benefit. So, Tata sky maintain as social responsibility indirectly also.
Sometimes also happen that first shopkeeper refuse to give any benefit but when buyer ask properly, genuinely , at that time shopkeeper again change his mind and give little or satisfactory benefit to buyers.
Link of Ad:- http://www.youtube.com/watch?v=EauDwXgJRY0&feature=related (Tata sky )
http://www.youtube.com/watch?v=MaK8a6GrRbU&feature=related
The both campaign is really nice and using promotional strategy that how to get additional benefit. I would like to say here that yet, no brand has introduced such effective campaign in DTH market.
It can say that " Understanding Consumers" ...
Share your view..what you feel?..
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