Build your professional network on facebook via our app Go to app
 
 
Posted in Community :

Marketing & Branding

 
Again Great Innovation in Packaging , Never seen Yet ... by Virag Shah, Confidential

Again Great Innovation in Packaging , Never seen Yet ...

By : Virag Shah, Confidential
Functional Area : Innovation
Keywords :

vivel olive butter soap

itc new vivel soap

vivel luxurious soap

vivel shea butter

vivel luxurious cream soap

Activity:  1 comments  10 views  last activity : 10 23 2011 04:28:32 +0000
 Refer 13
Share
 
 
 

Yes, Again great Innovation by ITC new brand " Vivel Luxury Cream" soap has launched recently in market. Vivel again came with new innovation that never seen in market yet. Definitely we can say that market is now evolving and every brands are trying to put innovation in market to compete with rivals. Otherwise ,difficult to survive.

New Brand:- Vivel Luxury Cream in two flavor (Shea Butter & other one Olive Butter) and endorsing by Kareena kapoor. Price of this brand is Rs.25 of 100 gm.

Segment & Target:- Upper class/ rich women

U.S.P:- Attractive and Unique packing first time in India. Corporate U.S.P of I.T.C Company itself that it always coming with brand extension with uniqueness.

Competitors:- we can say in luxury brand Lux, Dove. Dove is available in box packaging but not like this.

Strategy:- Vivel Luxury cream brand executed both strategy price strategy as well as packaging.

Link of Ad:- http://www.youtube.com/watch?gl=SG&feature=related&hl=en-GB&v=42WZZifScd0 (English)

 

Share your views..

go to top
 
1 comments on "Again Great Innovation in Packaging , Never seen Yet ..."
Sort by: Most Recent Top Rated
  Commented by  Virag Shah, Confidential    | 10 21 2011 05:18:12 +0000 
As per Euromonitor, in 2010, Vivel had a market share of 1.6 per cent in the bath and shower category, vis-à-vis 0.9 per cent in 2008 (the year it was launched). Within three years it has doubled its market share in a category with more than 40 brands. 
This is impressive considering the fact that 80-year-old brand Lux (the market leader) has 13.7 per cent market share in the category. Also, reportedly, Vivel’s market share in the mid-segment soap category (which is where the brand operates) is currently around six per cent. According to AC Nielsen, Vivel soaps are one of the fastest growing for ITC with a growth rate of 75-80 per cent.


Dove brand price is also too much high in luxury market. It will definitely influence to Dove & Lux. Other brands may be come up with such type of packing or different unique packing to engage with consumers.

Today's majority brands are evolving in market and attract the consumers.
Add your comment on "Again Great Innovation in Packaging , Never seen Yet ..."

Rate:
Submit
 Found the article "Again Great Innovation in Packaging , Never seen Yet ..."  interesting ?  Share with your connections and communities  
Leading recruitment Firm
Windows OS, Active Directory, Citrix Virtualisation, Trouble Shooting, Networking, L1 L2 Support Engineers, Teamware Solutions
SAP SCM, SAP APO, Presales, Presales Manager | SAP SCM / APO | NCR Region, One of the world's leading professional services organizations, Gurgaon
SAP APO Jobs in Pune
Viewers also viewed
Company Brief:- Vini group of company has established in March 2010, a founder of company Mr....
 
10 referals 0 comments, 244 views
Recently we are seeing news like IIM Kolkata MBA graduate got a whopping 1.4 cr package and...
 
1655 referals 48 arguments, 9232 views
Now, this willl be interesting  "Learn from the mistakes of others... you can't live long enough...
 
811 referals 36 votes, 1906 views
more...  
Recent Knowledge (72)
Cadbury India Ltd. Brand “Cadbury Dairymilk” has already been taken strong position in Indian...
 
0 referals 0 comments, 0 views
  One more vuxury car is here. Price : styarting from 14.12lakhs Available in 3 variants . The...
 
2331 referals 10 comments, 274 views
"Ashok, a fresh computer graduate from a world- class University, goes for an interview in a...
 
0 referals 2 comments, 30 views
more...  
Sponsored Jobs
More From Author
Normally whenever we talk about our childhood with our friends, relatives, family or colleagues , it always recall our childhood things. Childhood is such things that never come again and memorable forever ... Nice poem ..Thanks Pooja ma'm
Oh very nice information. i would like to share in simple things that " Business Card with Effectie presentation " gives good result. Presentation with Business card gives you chance for futher next meeting. As well Business card also required...
Brigedier sir i agree with you that it need to get more experienced n experts members who can generate debate/discussion, provide good n valuable information etc. But sir one thing is that very less member can enable to participate on too-step due to...
more...