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Aircel Innovation in Mumbai by Deepa, Operations, A leading auto ancillary unit

Aircel Innovation in Mumbai

By : Deepa, Operations, A leading auto ancillary unit
Industry : Telecom/ISP Functional Area : Branding
Keywords :

marketing

telecom

branding

sales

communication

Activity:  3 comments  365 views  last activity : 07 30 2010 11:48:02 +0000
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Aircel Innovation in Mumbai on Rains.

I really appreciate this initiative by Aircel. A good social initiative unlike the regular outdoor marketing gimmicks. Would such branding attract more customers ?

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3 comments on "Aircel Innovation in Mumbai"
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  Commented by  Vinay Bhide, Senior Program Manager, Arya Communications Electronics Services    | 07 22 2009 16:32:30 +0000 
I agree with both Deepa and Sonal..Brand(ing)+ Innovation + Social Awareness = A New Brand in the making ?
Wonder which ad agency Aircel has contracted ?
Should Aircel's competitors ( and their ad agencies of course ) keep track ?
  Commented by  SB DIKSHIT, STATE QUALITY MONITOR, U.P.R.R.D.A    | 07 22 2009 06:53:47 +0000 
Advertiesment ,as dhoni  appearing for aircel,has attracted a lot I have yet to use .
  Commented by  Sonal Singh, Project Manager, Nortel Networks    | 07 22 2009 06:32:34 +0000 
I agree with you Deepa, this innovation by Aircel was great and it also a served a purpose and did what government and Metropolitan officials couldn't do and gave a helping hand when needed the most, surely this would have attracted a lot of attention and surely these kind of initiatives will register in the mind of customers for a very long time....
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