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Industry : Radio, TV & Films Functional Area : Strategy Execution
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Amitabh Bachchan made headlines when he decided to host Kaun Banega Crorepati on Star Plus in early 2000. The game show went on to become one of the most watched of its time. Big B will soon be back on the small screen, this time to host Season 3 of the controversial reality show Bigg Boss.

The fact that Bachchan is now also officially the highest paid presenter on TV, is sure to add to the buzz surrounding his return. Brought in as a replacement for Shilpa Shetty on Bigg Boss, the 'Shahenshah' of Bollywood will take home Rs 1.5 crore per episode. If one can do the multiplication here can easily come up with the Number i am talking here (126 crores).

 

http://alltimetv.com/news/wp-content/uploads/2009/05/amitabh_bachchan-1.jpg

 

Other Bollywood superstars who have made a foray into television, did not rake in quite as much. While Paanchvi Pass Shah Rukh Khan was reportedly paid Rs 1 crore per episode, Akshay Kumar too is believed to be charging a similar sum per episode for Khatron Ke Khiladi. Despite hiking his fees from Rs 80 lakh per episode in Season 1 of Dus Ka Dum to Rs 1 crore in Season 2 of the show, Salman Khan also falls way short of the Bachchan mark.

It's a new high even for Big B himself. For Bigg Boss, he is being paid nearly twice of what he got for Kaun Banega Crorepati. But there's an important difference between then and now. When KBC happened, the Bachchan brand was at its lowest ebb. Today the actor is among the country's top five celebrity endorsers.

If Shilpa Shetty with her minor fan following and no films to promote could get Bigg Boss a 2.2 TRP, Bachchan with his enormous brand value and at least nine releases in the pipeline, could certainly better that. Or at least that's what the show's producers would be hoping for.

What do you think guys is it justified that Amitabh is getting 126 crores for Big Boss 3?

 
2 comments on "Amitabh Bachchan to be paid Rs 126 crore for Bigg Boss 3 "
  Commented by  Kalgi Vora, MBA/PGDM student, Omegan School of Business    | 09 19 2009 07:38:28 +0000
I think that amitabh bacchan should nt be paid so high as due to this other talented actors will nt be able to prove their talent & even the producer will have to pay too high only for a show..By looking to this other actors will also increase their rates which will be creating a huge problem in film industry...
  Commented by  himanshu gadkari, MBA/PGDM student, omegan school of business    | 09 19 2009 07:26:57 +0000
thats great that he going to earn 126 cr.... but according to me he should take retirement from his work so that others will get chance  i have got great respect for him as well for his talent but there are others also who have got talent within them but due to some reasons they don't get the chance...
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