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Primetime News

 
Industry : Public Sector/Government Functional Area : Politics
Activity:  4 comments  209 views  last activity : 08 19 2011 07:38:42 +0000
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Since many time, we are getting news about Anna Hazare activities. Anna Hazare is doing good activities for country and also public is giving support him.

Here by, i am sharing an article which is in terms of branding, marketing and media point of view.

The ROLE of in this activities:- Anna Hazare, Public, Govt., Media channel and Advertisers.

(1) Anna Hazare and public is fighting for country against Govt.

(2) Public is also getting update news 24 x 7 hours.

(3) Media Channels are representing update news with good content toward public. And all channels are fighting for TRP rating.

List of Hindi and English news Channel (Majority competitors):- I have not included other language news channel as well as business news channel.

Zee news + Star news + IndiaTV + Aaj Tak + Tej + Headlines Today + CNBC Awaz + IBN 7 + CNN + NDTV 24 x 7 + Sahara Samay + News x + Live India + Times Now  =  TRP

Public are watching majority all channel and getting update news. Channel are putting maximum efforts to getting TRP which shows to advertisers for business. Advertisers also get benefit of branding by various ways with channel.

Anna hazare is good social person for country and important person for Media. Through out the day, Channel will represent majority Anna news and getting business. After sometime or week , we will face the channel graph regarding No.1 position....

Conclusion:- Anna Hazare + Media + Public = TRP

Game of TRP...... Share your views..

 
4 comments on "ANNA HAZARE , MEDIA AND PUBLIC"
  Commented by  Virag Shah, Confidential    | 08 19 2011 07:38:42 +0000
Yes, I agree with you Srinivas sir..that its burning issue. But, for public point of view, it is burning issue and media is doing right thing and reach the update news to people of country. I am not oppose to any media but, the ultimate goal is that TRP for any Media channel.

Yes, i already mentioned in insight that Anna is good social activist person for country, he is doing good activities for all of us....But, for media Anna is important person in terms of TRP, getting business. Because, they can able to show TRP graph analysis against their client (Advertisers).

Thanks Srinivas sir for your views..
Its not just TRP, it is a burning issue, channels have the responsibility to carry the people's mood.  People are seeing a crusader in Anna against Corruption and marching behind him.  Govts. have to bow their heads.  The Govt. intention is to oppress oppress Anna and his party and the movement ultimately, but this attitude of the Govt. uplifted the personality of Anna.  He became a hero today.  Ofcourse media played a positive role in this episode.  Let us wait for the results 
  Commented by  Virag Shah, Confidential    | 08 19 2011 05:46:00 +0000
yes, sir, exactly its kind of wait and watch..Thanks for sharing your views
  Commented by  S. Muralidharan, Head, Project Planning/Strategy, Knowledge Foundation    | 08 19 2011 05:39:51 +0000
Yes. Virag, now Anna is in public glare, seen as a "crusador"!  What media is doing is good for the society.  In the process, if they play their gimmick to drive TRP, that's absolutely fine.  But for media, this campaign would not have assumed this proportion.  This wave is resonating in Pakistan too, and the the general public in Pakistan sought for similar campaign to eradicate corruption from Pakistan soil.  At least some beginning has been made, whether this will reach a logical conclusion within days is something that every one should wait and watch.  
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