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Business & Strategy

 
Industry : FMCG/Foods/Beverage Functional Area : Innovation
Activity:  0 comments  144 views  last activity : 07 06 2010 20:18:04 +0000
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The anticounterfeiting business is estimated to be in the region of USD 650 Billion and growing at the rate of 6% to 8%. There are several players across world that are developing solutions to counter the counterfeiters. One of the predominant subjects is Machine Readable labeling through ADC technologies and the target segment is SCM and Warehousing.  Primarily, the model is to commence the deployment in a few segments and build on its TRUST factor due to performance and enhance the business processes leading to large scale Security solution implementations, benefiting the client and consumer alike.

This will be in addition to the stoppage of revenue loss to the Governments, Insurance and Banking Segments, Health Care etc. The resultant long term business anticipations are the multiple revenue streams through data mining, BPO, KPO and Advocacy services. This vision is all too important for and would like to highlight this aspect to educate and create mass awareness.

References :
Knock it off: Global treaty against media piracy won't work in Asia... terms of a proposed international treaty, the Anti-Counterfeiting Trade Agreement, being negotiated by the world's biggest content-creating regions. ...http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2009/11/11/apop111109.DTL&tsp=1
Fake drugs industry growingThe International Medical Products Anti-Counterfeiting Taskforce (IMPACT), a body associated with the World Health Organization (WHO), has been leading ...http://www.eht-forum.org/news.html?fileId=news091125041850&from=home&id=0
 
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COUNERTFEITING - It is a serious subject for any one to comprehand. Afterall, the crux of the matter is RIGHT information at RIGHT place. In the given situation, the humans and technology can play a role to mitigate the counterfeiting issues. First...
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