Build your professional network on facebook via our app Go to app
 
<< Prev  36 of 43 in Topic  Next >>
Topic : The Art of Digital Branding
  Rate : 
 
Industry : Internet Functional Area : Digital marketing
Activity:  3 comments  385 views  last activity : 12 06 2010 14:33:30 +0000
Share
 
 
 

No one wants to admit it, but the sad truth is only 5% of the people are making any kind of money on the internet. Sure you see programs after programs describing how to get filthy rich within hours if you just join! The part no one told you about is how to get those quality people to your website. Without them you’re dead in the water. With that being said, I have two words for you, TV, that's right TV we've been concentrating so much on trying to promote via the internet, that we've forgot what is still the most powerful media around. But you say T.V. is expensive, I can't afford that, you couldn't be more wrong. Previous to 9-11, I used to work for the Post Office, in the Northern Va. area. My job was monotonous and its best and left me wanting much more out of life, so I knew I had to make a change. I dabbled with the internet with limited success, plagued with the same problems, limited or non existence traffic coming to my website. All of a sudden a light bulb went off, why not advertises your website on TV So I inquired about rates from several TV stations, and was pleasantly surprised. For just under $1,000, you could advertise for the entire month, 4 days a week, twice a day, at peak hours, to over 600,000 people. Prices may be a little more now, but for the exposure it's still one of the best ways to reach the masses on a daily basis. You have to be careful on what you market, and what time of the day you want your ads to run. For example, if you wanted to advertise during the day, your primary audience would be stay at home moms, who needs would range from anything dealing with children needs, to the needs of the matriarch herself. My first experience took the breath right out of me. When I first started advertising, I was told by the account executive not to expect too much initially, because people usually don't buy the first time around. Was she ever wrong, not only did they buy, they bought enough for me to say adios to the Post office, so it can work I'm living proof. Whatever you do, you have to get people to see what you have to offer or you will end up being that 95% who chase program after program. Before I go there's a new trend that seem to popping up, with pretty good success. The new rage are the affiliate programs which you only need a nominal fee to get started, leads that total in the thousands, and e-books, that's available for resell, or for help in promoting your business, because when dealing with the cyber world we could use all the help we can get.

 
TrackBack URL:
3 comments on "Are you an Internet Marketing Failure?"
  Commented by  SHRIKANT MANOHAR DANKE, Consultant, Project Management Consultancy Firm    | 12 06 2010 14:33:30 +0000
It's an eye opener.
  Commented by  Darpan Sinha, Solution Architect, Fujitsu Consulting India Pvt Ltd    | 09 04 2008 05:52:09 +0000
Good Article.
  Commented by  Samir Nigam, Sr. Software Engineer , SRM TECHSOL Pvt. Ltd.    | 07 27 2008 22:57:24 +0000
nice one.
Add your comment on "Are you an Internet Marketing Failure?"

Rate:
Submit
Resource Specialists in IT & ITES
  • Create a confidential Career Profile and Resume/C.V. online
  • Get advice for planning their career and for marketing of experience and skills
  • Maximize awareness of and access to the best career opportunities
Viewers also viewed
SEO vs Digital Marketing
 
0 referals 3 arguments, 140 views
mall marketing vs internet marketing
 
2389 referals 20 arguments, 440 views
The latest figure say that 2011 has seen a downward trend in marketing via twitter and facebook....
 
1648 referals 12 arguments, 502 views
more...  
Recent Knowledge (102)
I am not sure whether this is really happened or not, But I liked it and want to share with all...
 
63 referals 8 comments, 198 views
50 Things to do Before you Die Photo by  Anne Froelisch   1. Set foot on each of the seven...
 
529 referals 13 comments, 270 views
Cadbury India Ltd. Brand “Cadbury Dairymilk” has already been taken strong position in Indian...
 
0 referals 0 comments, 0 views
more...  
More From Author
The two companies are mulling a deal that would involve mixing their Internet properties, and could spur a new offer from Microsoft News Corp. may be trying to cut in on the mating dance between Microsoft and Yahoo!, but it may only succeed in...
Many people ask me how to build a small business website because I did it for my husband's solo law practice. They seem to think that it will cost them a lot of money to have a professionally designed internet site done by a graphic and web design...
The Internet has expanded the horizons of network marketers. Before the Internet age, most aspiring network marketers were introduced to the business by friends or relatives. Building the network of customers, a key to a successful business, also...
more...