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freelancer

Activity:  30 comments  414 views  last activity : 07 01 2011 15:25:41 +0000
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As a Freelance person you need to have a focus and understand what you are doing. You need to zero down and stand for something. For instance if you are a Freelance Writer you need to focus on what kind of writing you want to specialize in. While you should write on various topics and various formats - you need to concentrate on your specialization. If you are a Writer then demonstrate what is your area of expertise, is it article writing? blogging? and so on. Additionally what industry can you write on for instance, is it fashion? technology? and so on.

Your name is to be made synonymous to your specialty. This is branding that will come over a period of time. For Branding to take place you need to start soon. Once you decide on this then start to spread the word. Connect with people. Do marketing for yourself. Prepare your name the way you would for your Client Business. You could use Social Media to the fullest.  

Try to build your Community on Facebook for instance. However before you start, decide on your Brand, the personality that you are to have and decide on what marketing effort would be best for you. Blogging is another way to demonstrate your expertise. Work toward Blogging. Prepare a strategy on what will you share via your Facebook Page and via your Blog. Your strategy is to have a frequency schedule as well. Note down the various topics that you plan to write about.  

These days people Google you before they meet with you. Hence, have your profile updated and properly completed on various Social Sites like LinkedIn and so on. Use proper photos. See to it that you do not upload things that you would not want to be associated with.

Give time and think through your Brand. What will you stand for, what is the proposition that you offer, what is the personality that you will maintain and so on. This is going to remain with you for a very long time hence do not rush into this aspect. 

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 Top Comment : Joydeep Dasgupta   | 06 26 2011 19:23:44 +0000
"Name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers". To create a unique perception of quality for service or product i.e. a zero error product or service, for this customer expectation has to be set, which requires a guided focused conversation to be carried about in the organization and to the customers (Marketing). When one is a freelancer or proprietor he / she has limited control of external conversation so I feel one has to rely on his her uniqueness of product service and its delivery etc.
 
30 comments on "As Freelance Person Maintain Your Professional Brand"
  Commented by  SHRIKANT MANOHAR DANKE, Consultant, Project Management Consultancy Firm    | 07 01 2011 14:56:39 +0000
Self branding is key to success in today's world.
Good sharing,Ms. Pervara & thanks for referral, JOYDEEP.
  Commented by  Rathin Deb, Freelance Retail Consultant    | 06 27 2011 13:00:25 +0000
Thanks joydeep for referral. A very good article. I think "Self Branding" is also an important part of professional life.
  Commented by  sudhakar, Head Markering, codezene (P) ltd    | 06 27 2011 10:45:00 +0000
excellent article and thanks for the referral. 
  Commented by  Priyanka Tomar, Certified Cyber Security Expert    | 06 27 2011 09:58:14 +0000
INformative Article
@Joydeep: thnx for ref......
Thank you so much Mohammad for dropping by and sharing. I would agree that time is a great factor to develop a Brand.
Hi Prithvi thanks for sharing your opinion. While you are correct the concept of Freelance is interpreted by various people in different ways. At the end of the day if one is to do a career as you have rightly shared it can be via employment to another company or self-employed. One cannot be jack of all and master of none. Freelance in many countries is not as yet regarded as creditable perhaps due to the challenge itself that one tends to take of many things for survival [which is the need of the hour]. However Branding is what comes over a period of time and Branding need not be to a 'thing' it is related to humans as well. 
Hi Anjali thanks for dropping by and sharing your thoughts - you are so correct - the advantages are amazing. Having said this ofcourse the Freelance professional needs to maintain integrity and maintain their focus. One cannot aspire to be the jack of all and master of none. It will not hold good. Thanks once again Anjali.
  Commented by  rajesh, MBA/PGDM student, Presidency college of management sciences    | 06 27 2011 07:30:08 +0000
I totally agree with you madam..in todays world where for every job there is cut-throat competition to standout among people you need to brand yourself...............but it is easier said than done........one needs lot of patience,hardwork and consistency for it .
True Srinivas this is exactly the challenge and where most go a little out of context. Thanks for dropping by Srinivas.
A good article in deed.  As Mr. Virag and Muralidharan observed its not an easy task for an individual to create his own brand in any area.  Comparatively it is somewhat easy to get that branding in service sector where the quality of service counts, but it somewhat difficult in product arena even at a segment level.  Freelancer may get diverted with the lucrative packages outside.  Freelancing can be compared with a distance education.  He may lack the seriousness in both the areas.  
But, it is a challenging and prestigious for an individual if he/she gets the success.
Thanks Mr. Joydeep for the referral.
Thanks Muralidharan - I would agree with you that for mere survival itself one will have to look at more avenues. However whatever be the avenue one will find it difficult to settle on a focus as you have rightly shared - this is the challenge.  
  Commented by  rakeshbhatnagar, GM Projects., wig brothers india pvt.ltd.    | 06 27 2011 06:19:40 +0000
THANKS .
  Commented by  S. Muralidharan, Head, Project Planning/Strategy, Knowledge Foundation    | 06 27 2011 06:11:43 +0000
Rating : -1 
Thanks Joydeep for referral. Freelance persons, in my view, sidetracks from focus if lured with some opportunity in areas other than his core competence. After all, for survival, he has to do that.  Building brand, as Joydeep referred, should be purely based on "zero-error products or services"!  In the volatile market situation, freelancers have difficulty in "keeping the flocks together"!  If a person is solely dependent upon his own expertise to deliver quality service, he would do everything to maintain it.  If the products and services are offered based on collective initiative, he is bound to fail, for one reason or the other!  In an environment, even the branded corporates are finding difficult to keep their team intact to deliver quality service!  
Thats a very good information. Keep it up.
  Commented by  anjali sinha, Freelancer, Human Resources (HR) Consulting    | 06 27 2011 04:07:34 +0000
Rating : +1 
Thanks joydeep for your quality referrals ,As a freelancer one can maintain their image& brand by providing consistent quality and timely services ,You can also win few brownie points by being available for your clientele cause as a freelancer you decide your own timings. 
Another USP which a freelancer had is discretion to do a bit additional work as well as give discounts or complimentary goodies which are cost effective yet differentiates you from others and is your recall value in your clientele eyes 
Today’s customer really wants to be treated like king and you can through your expertise and reliability can make them feels so which will definitely increase in business and referrals
  Commented by  PRITHVI RAJ DUBEY, Managing Director, RAJ ENGINEERING INDUSTRIES PVT LTD    | 06 27 2011 03:42:12 +0000
Pervara ! Your suggestion is impressive but dont you think that same is directed towards career building and also when you say Synonymous, does it not result in Branding. I am of the view that Free lance it self indicates the scope as unlimited and call it galloping.
  Commented by  Mohammad Bakhsh, Project Leader/Managing Consultant, Freelancer    | 06 27 2011 03:20:17 +0000
Thanks,Joydeep for referral.The reasonable forte for freelance or freelancer is definitely his or her branding over a period of time.Among the core elements are understand,focus, execution and delivery.The freelance should be known a delivery person as this image keeps  a person in demand. A good article Madam.  
Hello Pevara, nice nugget. Thanx for sharing.
Hi Joydeep I would agree with you. One needs to zero down and focus on what one is to stand and be identified for. Thanks for dropping by. 
  Commented by  Joydeep Dasgupta, Business Development Manager, New Horizon    | 06 26 2011 19:23:44 +0000
Rating : +2 

"Name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers". 

To create a unique perception of quality for service or product i.e. a zero error product or service, for this customer expectation has to be set, which requires a guided focused conversation to be carried about in the organization and to the customers (Marketing).

When one is a freelancer or proprietor he / she has limited control of external conversation so I feel one has to rely on his her uniqueness of product service and its delivery etc.
  Commented by  Virag Shah, Office coordinator, Prince pharma pvt. ltd.    | 06 26 2011 15:24:14 +0000
Yes madam i observed that in todays time each and every company not only big but also small/very small are interested in branding and taking care of their brand. They are develop product as brand at local or domestic level. So either person is doing job, freelance or owner of company , everybody are understand more closely about brand.

I would like to share some reason like (1) Due to competitive scenario, company or person try to aware their brand between mass people.

(2) Person or company try to become differentiate themselves and they want to see different among the 100 person or company.

(3) People are understanding and focus on creative things or innovative things for establish their brand.

Good article thanks for referal madam..
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