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Attracting more business in 2010
Despite an eventful year 2009 with Financial Crisis, Recession, Scams, Ups & Downs of Financial Markets, we saw GROWTH also
A Common resolution for the year 2010 would definitely be: “Attracting more business in 2010” and being much more successful
Let’s see, what we can target for greater business in 2010:
- Work out who is your target market. If you have a niche by industry, location or demographic, you can be very specific in your marketing.
- Develop a large database, it will be crucial for successful marketing and lead generation.
- Never stop marketing. No matter how busy or how successful you are at any point in time, systematically market on a consistent basis. Let me repeat: especially when you're busy.
- Do not prospect for business. Cold calling is for chumps and is an utter waste of time, energy and self-esteem.
- Promote how good you are via the results your clients achieve. Use case studies.
- Test your pricing points
- Service existing clients well enough and invest enough time in developing yourself even if you are too busy doing "work".
- Invest in your People - it's hard to find exceptional people, and even harder to ensure they stay with you
Let’s be ready to aim at a sensational 2010
Thanks for sharing these valuable information sir. Executive failures indeed are very big problems for any strategy builder in an organisation.
3 comments on "Attracting more business in 2010"
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Commented by
pruthviraja pande, Professor, Bangalore University
| 12 15 2009 04:01:00 +0000
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Commented by
kawaljit kaur aka priya, B.Com student, ssic-vikram university
| 12 14 2009 17:43:38 +0000
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Commented by
Sudeep Tarafdar, Senior Consultant, IBM
| 12 14 2009 06:08:51 +0000
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