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Attracting more business in 2010 

Despite an eventful year 2009 with Financial Crisis, Recession, Scams, Ups & Downs of Financial Markets, we saw GROWTH also 

A Common resolution for the year 2010 would definitely be: “Attracting more business in 2010” and being much more successful 

Let’s see, what we can target for greater business in 2010:

  • Work out who is your target market. If you have a niche by industry, location or demographic, you can be very specific in your marketing.
  • Develop a large database, it will be crucial for successful marketing and lead generation.
  • Never stop marketing. No matter how busy or how successful you are at any point in time, systematically market on a consistent basis. Let me repeat: especially when you're busy.
  • Do not prospect for business. Cold calling is for chumps and is an utter waste of time, energy and self-esteem.
  • Promote how good you are via the results your clients achieve. Use case studies.
  • Test your pricing points
  • Service existing clients well enough and invest enough time in developing yourself even if you are too busy doing "work".
  • Invest in your People - it's hard to find exceptional people, and even harder to ensure they stay with you 

Let’s be ready to aim at a sensational 2010

 Top Comment : Sudeep Tarafdar   | 12 14 2009 06:08:51 +0000
Thanks for sharing these valuable information sir. Executive failures indeed are very big problems for any strategy builder in an organisation.
 
3 comments on "Attracting more business in 2010"
  Commented by  pruthviraja pande, Professor, Bangalore University    | 12 15 2009 04:01:00 +0000
Rating : +1 
good input sir, thanx for the feedback
  Commented by  kawaljit kaur aka priya, B.Com student, ssic-vikram university    | 12 14 2009 17:43:38 +0000
Rating : +1 
insightful and draws attention towards key points that need to be considered while being in b2b business .but the effectiveness lies in "implementation" which is hard  to be kept with in rising pressure for bringing boost in figures (which is short term phenomenon) but for a long term growt hprespective it is sure shot win formula.  
  Commented by  Sudeep Tarafdar, Senior Consultant, IBM    | 12 14 2009 06:08:51 +0000
Rating : +1 
Thanks for sharing these valuable information sir. Executive failures indeed are very big problems for any strategy builder in an organisation.
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