AVIATION Industry -- The PARAMOUNT WAY

PARAMOUNT AIRWAYS  is a regional arlines from Madurai. THe promoter is from PARAMOUNT MILLS having a turnover of 1000 cr & is an Export oriented unit. THe promoter had done some serious research on the indian aviation industry before taking a plunge in it. The research had shown that many travellers can be categorised into two ;  ones who fly the low cost no frills carrier & second who fly luxury class. luxury class travellers are usually corporate executives & rich people. Though majority of the industry operates in low cost fares... the travellers do not mind upgrading to luxury airlines provided the difference in ticket fares does not exceed Rs 500. Also smaller aircraft attract lower ground duty & taxing fees. Smaller aircraft also guarantees maximum occupancy levels. PARAMOUNT went ahead & bought EMBRAER jets that operate on fly by aire technology, has huge effeciency & lower maintenence levels & can fly long disances. ( Leasing old aircraft would had incresed the maintenance & servicing costs). Care was taken to ensure that the ticket prices are comparable with low cost carriers and that too with full service. wherein all other carriers were advertising on the likes of Re 1 fare, PARAMOUNT conveyed the idea of business class travel ( wider seats, more leg room, sumptious food , excellent support services) at low cost. To fuel its expansion during the recession it reoriented its planes from operating on lower income to those of high income levels.