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Source : http://www.shiningconsulting.com
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last activity : 04 16 2011 11:06:58 +0000
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Essential focus areas for B2C branding
B2C businesses are very much driven by end-customer psychographics They are also driven by end-customer demographics Distribution channel plays a key role B2C branding is an indirect contact from the manufacturer or service provider to
the end-customer B2C branding is a wide circuit business where millions of people can be
end-customers Visibility of the brand is a crucial factor for the business Proximity of the brand to the trade and endcustomers is a decisive factor Seamless availability is a must to encash B2C business.
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Chitra
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3 comments on "B2C Branding - Focus areas"
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Commented by
SHRIKANT MANOHAR DANKE, Consultant, Project Management Consultancy Firm
| 04 16 2011 11:06:58 +0000
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Rathin Deb, Freelance Retail Consultant
| 04 15 2011 13:51:34 +0000
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manish kumar, freelancer
| 04 15 2011 11:43:06 +0000
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