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Befriending Your Target Audience by Pervara Kapadia, I work as an independent Social Media professional and Writer in the online world. To discover, share, interact, network, have question answer sessions and converse on Social Media do join me at http://www.facebook.com/pervarakapadia

Befriending Your Target Audience

By : Pervara Kapadia, I work as an independent Social Media professional and Writer in the online world. To discover, share, interact, network, have question answer sessions and converse on Social Media do join me at http://www.facebook.com/pervarakapadia
Keywords :

blog

social media

freelance

Activity:  16 comments  300 views  last activity : 05 23 2011 13:30:49 +0000
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People like to interact with other people. They like it when they are understood and heard. Here are simple pointers that make us realize how to connect with people who form our most important circle our target audience.
  • Tone: When you speak with someone say for instance your friend you do recognize in what tonality you talk. Your tone comes naturally and you both have respect for each other. This respect is not only unconscious but gets visible time and again when you both communicate with each other.
  • Simple lucid language: When you talk with friends you do not use words which require referring to thesaurus and dictionary. Similarly please use easy local words which many people understand and can comprehend.
  • Recognize: Just like friends, your target audience will feel good if you recollect a previous conversation and address it. When you meet your friends don't you try to catch up from where you left your last talks? Similarly why approach the people in your target audience as strangers each time. If they are regular commentators on your blog or Social Media page then recognize them. 
  • Listening: This is a critical skill to have. It does not matter where you are or with whom you are. You need to be a good listener who can comprehend and paraphrase the same.
  • Empathy: You need to relate to them. Be human and relevant. If they have shared a problem which is within the preview of your page / blog then do make it a point to offer genuine help.
  • Transparency: It goes without saying that a relationship based on transparency and trust goes a long way. Similarly have an open communication with your target audience. Be mature enough to accept a problem or complain and address it.
A word of caution: Befriending does not mean that you start to cross over and use slang or start to move away from the reason why your page or blog exists. You need not go overboard. However this is not be taken to such an extent and crossed limits. You may get away with little negative behavior with your friends [though you should avoid it], however your negative behavior with your target audience can lead them to leave you - and leave you very fast.
For conversations and information on About Online Earning And Lifestyle join the Facebook Community and actively participate: Click here: Yes Facebook!
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16 comments on "Befriending Your Target Audience "
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  Commented by  Rathin Deb, Freelance Retail Consultant    | 05 23 2011 13:30:49 +0000 
Thanks for referral. A nice writeup.
  Commented by  sudhakar, Head Markering, codezene (P) ltd    | 05 19 2011 17:10:00 +0000 
KAPADIA THANKS FOR SHARING THIS WONDERFUL INSIGHT
 
Thank you Vidhu for dropping by : http://www.facebook.com/pages/About-Online-Earning-And-Lifestyle/161707857215928?sk=wall
 
Thank you Muralidharan for dropping by : http://www.facebook.com/pages/About-Online-Earning-And-Lifestyle/161707857215928?sk=wall
 
Thanks Kaliyamoorthy for dropping by.    More you will find here: http://www.facebook.com/pages/About-Online-Earning-And-Lifestyle/161707857215928?sk=wall
 
Thanks Meena for your kind words and thank you for sharing this. More you will find here: 
http://www.facebook.com/pages/About-Online-Earning-And-Lifestyle/161707857215928?sk=wall
  Commented by  Vidhu Dar, Dy. General Manager- Stores, Bgr energy systems ltd    | 05 19 2011 16:06:14 +0000 
Thanks Gargi for the referral it is very nice advise .
  Commented by  S. Muralidharan, Head, Project Planning/Strategy, Knowledge Foundation    | 05 19 2011 16:02:43 +0000 
Good insight.  Thanks for sharing Ms. Kapadia.
  Commented by  KALIYAMOORTHY, Oil & Gas Area Coordinator, Undisclosed    | 05 19 2011 13:03:11 +0000 
Thanks for referral Ms. Meena Desmukh.
Good pointer for guidance . Will be useful for every one.
  Commented by  Meena Deshmukh, Product/Brand Manager, Videocon Inds    | 05 19 2011 11:21:52 +0000 
Thank you for the useful info .. it might be helpful to many..
 
useful info, thanks for this insight ma'am :)
  Commented by  Virag Shah, Office coordinator, Prince pharma pvt. ltd.    | 05 17 2011 12:52:08 +0000 
Madam, whatever you did mentioned above all content ultimeately, it is directly relate to communication, relationship and proffessional level. All above mentioned thingd , it is totally right and todays it is very much important as well as taking care while we communicate.

Daay by day eacch n every things are becoming very important. Not only any partcular thing but it must require to concentrate each matter right time, rith place..

Thanks madam for referal..
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