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Topic : We are branded
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Marketing & Branding

 
Industry : Retail Chain/Logistics Functional Area : Branding
Activity:  7 comments  152 views  last activity : 02 04 2012 20:12:10 +0000
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Recently, a giant retail chain Big Bazaar (Future group) has made change in its corporate logo and celebrated successfully 10 years. It has developed nice television commercial campaign for new look and corporate branding.

It is a core competency of Big bazaar that always coming with promotional offer with quality & branded products. Now, it has come up with new campaign for New Year with promotional price offer where consumers can celebrate New Year party well.

The campaign has released with limited period offer from 17th December, 2011 to 1st January, 2012 with the punch line of “Saste Main Party”. We all know that today everything is becoming costly and hike in price of many things day by day. So, consumers are making control or avoid celebrating well.

Campaign: - “Saste main party (New Year party with economy Price)”

                                                        Big Bazaar

Advertisement Link:  - http://www.youtube.com/watch?v=XZ0ps34UcWU

Television commercial has already been released where campaign conveying message celebrate party with family and friends together. Big bazaar is always thinking about consumers where it has already been taken success since 10 years.

Enjoy New Year party with full of Happiness!!!

 
7 comments on "Big Bazaar : Saste Main Party "
Big Bazaar is no way 'sasta'.Being one of the early entrants they are exploiting the word,a certain basket only is slightly cheaper while other goods like private labels(without any quality guarantee)sell like branded owing to unaware consumer.At best it is local wal-mart with no real integration required to sell really cheap.
  Commented by  Virag Shah, Confidential    | 01 04 2012 14:07:31 +0000
Yes,Mr.Ricky its good competition and especially benefit to consumers in low -price. However, Provision store/Kirana Stores market is going well. 

Thanks for sharing views. 
  Commented by  ricky P, SMM exeutive,    | 01 04 2012 12:47:08 +0000
the Dream of Kishore biyani has come true. Indians are enjoying the lowest price benefit from Big Bazaar. this is also the best competition for foreign retailers like wal-mart. at the same time company recruiting the labors for the low salary putting pressure to them to sell more and more. it is again reflecting the low labor cost country.


http://www.nichesuite.com/
  Commented by  Virag Shah, Confidential    | 01 03 2012 13:16:31 +0000
Yes, right Cyril sir. Thanks for your views.
  Commented by  Cyril, General Manager & Head - Marketing , Bajaj Electricals Limited    | 01 03 2012 12:43:16 +0000
This is the right time Govt comes out with policy towards the labour in Retail Sector when the debate on foreign equity. Lot is said about Walmart about the same
  Commented by  Virag Shah, Confidential    | 12 30 2011 08:28:48 +0000
Yes, sir today people facing frequently hike on prices of every thing, so to avoid that perception of Costly thing, Big Bazaar has used word "Sasta"..same feel like as Kirana or provision stores.

Thanks murlidharan sir for sharing your views.
  Commented by  S. Muralidharan, Head, Project Planning/Strategy, Knowledge Foundation    | 12 29 2011 06:56:36 +0000
Its time people understand Labour Policy of Big Bazaar. Some deep study is  required to protect the employees.  In the name of "sasta", they are spoiling the future of younger generation, following the British model of "hire and fire"! Human Resource is the only asset of this country to stage a come back in the world arena!
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