| Topic : Can Google challenge Microsoft's dominance in 2010? |
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Tech World
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Activity:
1 comments
364 views
last activity : 07 06 2010 20:18:04 +0000
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Microsoft's Bing is successful in gaining ground against Google. A study by StatCounter shows Microsoft's share of search rising from 7.2% to 8.2%. Google is far ahead at 78%. Though the world thinks of it as a technology company, Google is actually in the classified ad business, selling short text ads that are tied to specific search terms. Microsoft understands that fact about Google very well. It understands something else as well: A large percentage of Web searches involve a relatively small number of topics.
Some of Bing's search results are so good that one suspects they were created by a human hand. The algorithms used to create the English-language version of Bing will also be used for foreign-language versions. The results of this intense Microsoft fine-tuning are apparent in a field like travel. The site also does well with celebrities.
Bing's homepage is completely different from Google or any other serach engines. It changes every day, but it's always a gorgeous photograph. The shots are enough to keep some people returning to Bing to see what is being served up, and already have a fan archive site at tiny. It took a fair bit of uncharacteristic confidence on Microsoft's part to reject the conventional wisdom that users like the spare, Apple-style minimalism of Google's home page.
It's going to take more than dexterous business strategy for Microsoft to beat Google. Money, for one thing, though judging from the many Bing TV and Web spots, Microsoft is more than willing to pull out its checkbook to make Bing a success. Its ad budget for the Bing rollout was estimated at $100 million, four times what Google spends on ads in a whole year.
Microsoft has a case of whack-a-mole on its hands, since it's racing to erode Google's search revenue while simultaneously defending its Office and Windows product line from free Google offerings like Gmail and Google Docs. It also is fighting to keep Internet Explorer the dominant Web browser in the face of competition from Mozilla, Google, Apple and Opera.
So what do you think friends? Isn't Bing gaining on Google?
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