Blogs and Search Engine Optimization

The popularity of your design and structuring of website is worth only when it attracts the heavy search engine traffic. You might have noticed that blogs naturally attract heavy search engine traffic because of the presence of optimized site architecture set up with clear navigation and inheren tpotential of interlinked pages.

It is of prime importance to know that Web-Sites designed with heavy graphics, frames, Flash, dynamic databases, or other codes that are not HTML based require specific optimization techniques to get properly indexed by the major search engines. Being more specific with respect to blogging, the quality content and fomatting should be the priority for the search engine optimization.

You might have noticed that some of blogs rank very highly on different search engines - I often don’t really know why. But I think that it is because of educated guessing and experimentation. It is advisale to read a lot of other people’s advice on the topic, because the more you read,the more you realize that you are not alone in my guess work - virtually every article you  read is a ‘best guess’ of some kind.

My main advice to people wanting to optimize their blogs for Search Engines is to keep it simple. Start with quality content on a specific topic and then tweak it using the best current advice going around.

When thinking about SEO for blogs, divide the things you focus into two parts - offsite and onsite search engine optimization techniques. Offsite techniques are more about what others do on their websites in linking to you, onsite techniques you have more control over as you write.

Off Site SEO Techniques

Off site SEO techniques impact the blog’s ranking in search engines and many of these factors are outside the blogger’s control - however they are useful to know. The most obvious and probably most powerful offsite factor are Inbound Links.

It is generally agreed that the links that point to a website are one of the most powerful way of climbing Search Engines results pages . To put it most simply - every link to your site is seen by the search engines as being a vote of confidence in your site.

Ideally Speaking - The best inbound links have three main qualities to them:

1. they are from higher ranked sites than your own
2. they are relevant to the topic you are writing about
3. they link to you using relevant keywords to your page

Most search engine algorithms now include link popularity, which started with Google's PageRank, so there is a need of  Identifying your inbound links and increasing the number of important, relevant inbound links is an essential part of your SEO strategy.

Do you think timely posting, continuous upgradation are some other beautiful practises, that can make your blog more lively and highly search optimized.