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Topic : Investing in Healthcare
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Industry : Hospitals Functional Area : Performance
Activity:  1 comments  176 views  last activity : 07 06 2010 20:18:04 +0000
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Brand building is now common for any healthcare set up but till date more than 80% of patients are treated in healthcare organisation who do not boast of any kind of branding in their business.

Is cost still a significant factor in decision making or it is just a choice of common people.

Why Brands are not playing their desired role in attracting patients?

Is branding anyway related to the quality of services provided?

so what option you are choosing a) creating a stronger brand for the hospital.

                                               b) providing cheaper services for catering maximum patients.

 
1 comments on "Brand vs Cost : What is significant more in Healthcare Business?"
  Commented by  varsha ., Technical manger(QMS)    | 02 11 2009 18:27:10 +0000
nice..one
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