Branding the B2B business

Nice brief on B2B business Ms.Chitra Bannerjee.

B2B brandin is very important and it is also growing day by day. Especially, B2B branding is organized in Various Exhibition. And the scenario of exhibition is also very fast growing. Now a days, particular segment wise exhibitions are organized. Ms.Chitra whatever you above mentioned point , it is exactly correct..Thanks for referal...

@ Jayanta - Yes, effective online presence is very vital.
@Rashmi - Totally agree with you insight. I agree that the mission, the vision of your company are not just in paper they have to be reflected in your personality. True!
@Rathin - Thanks for your views.
@Manish - Thanks for your feedback :)

well said , B2B branding is the art of direct contact and interaction between the client and you.thanks ma'am

I think the points are perfect in addition quality circles should be made and every body in the organisation should every body as customer. All problems will be solved. Today we dont treat our colleague as customers. 

I think the most important criteria for branding is to  'BE' your brand. You are walking talking brand ambassador of your company. your behavior reflects the brand you represent, incorporating the culture of your organization and reflecting the image of your company is your responsibility. The value's the mission, the vision of your company are not just in paper they have to be reflected in your personality. Ensure that every representative imbibes the brand image into his persona.... don't forget the driver the peon and the gate man of your company they are the first face to you and your organization. 

Thanks for the knowledge madam...adding a line i can say that an effective online presence promoting a new business( in B2B) can be an important part of one's marketing plan.