Business Plan Guide

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The following is the proforma for business plan:

1. Introduction to Plan

2. Summary of Plan

3. Mission, Strategies etc.
3.1 Vision
3.2 Mission
3.3 Values
3.4 Objectives
3.5 SWOTs
3.6 Strategies
3.7 Goals

4. Present Status
4.1 Background
4.2 Recent Progress

5. Product/Service Descriptions
5.1 General Descriptions
5.2 Key Features
5.3 Main Benefits
5.4 Pricing Plans
5.5 Competitors' Offerings
5.6 Competitive Assessment

6. Profiles of Target Markets
6.1 General Background
6.2 Size, Segments & Trends
6.3 Review of Competition
6.4 Customers/Users
6.5 Medium-Term Projections
6.6 Review of Market Potential

7. Marketing Strategies, Sales Plans & Projections
7.1 Key Marketing Strategies
7.2 Marketing/Sales Plans & Resources
7.3 Marketing/Sales Expense Projections
7.4 Sales Forecasts
7.5 Market Share Projections
7.6 Worst Case Scenario

8. Technology and R&D
8.1 Overview of Technology
8.2 R&D Plans
8.3 R&D Resources
8.4 R&D Expense Projections

9. Operational/Manufacturing Plans
9.1 Locations & Facilities
9.2 Operating Methods/Procedures
9.3 Capital Expenditure Projections
9.4 Operating Cost Projections

10. Management & Administration
10.1 Management Structure
10.2 Key Management Profiles
10.3 Administration & Systems
10.4 Head Count Projections
10.5 Overhead Expense Projections

11. Financial Projections
11.1 Key Assumptions
11.2 Income (P&L) Projections
11.3 Cash Flow Projections
11.4 Balance Sheet Projections
11.5 Ratio Analyses
11.6 Sensitivity Analyses
11.7 Overall Assessment

12. Funding
12.1 Funding Requirements
12.2 Funding Proposals

13. Implementation
13.1 First Year
13.2 Subsequent Years
13.3 Contingency Plans