Today in this insight we will see ------
How CEOs are Using Social Media for Real Results & What Are Their Opinions....
Carmen Magar, CEO of Chocri, a make-your-own chocolate bar company, says the exposure makes a difference. “While the competition can see everything (e.g. when customers suggest a new topping) and some of them seem compelled to copy my blog posts nearly word for word, it’s worth it because authenticity rules.”
It’s common to hear stories about marketing or recruiting departments using social media. But what about CEOs? Could having the ‘top dog’ of your organization engaged in social media be an asset to other corporate efforts?
Lets see hoet the big guns are using social media & their views
1. Building Marketing and Public Relations Exposure
For many companies, getting the word out about their product/service is the starting point. That positive exposure can lead to strategic alliances and increased awareness.
2. Turning Marketing Opportunities into Sales
For many organizations, the CEO is also the chief sales person. That was the situation with Scott Imbrie, CEO of Original Skateboards, LLC. Eight years ago, he started a skateboard company with his brother using their would-have-been college funds. “For six years, we generally broke-even. While we were growing the overall size of our business, we were still not profitable.
Then, we changed course and focused specifically on online social media creation via YouTube (YouTube). We launched our first video in 2007 — sales went up 40% and never went down. The following year, we invested in the production of an entire series of videos, the first of which was featured on the YouTube front page. Sales went up 80% and kept climbing.”
Magar shared that more than 15% of their customers come directly from Facebook (Facebook)and Twitter. “The fact that we, as founders and CEOs, can speak to customers directly now makes us much more personal and people connect with us more easily.”
3. Staying Connected to Future Employees
Having the CEO of a successful organization speak to students is a great way to recruit talent. Hessan uses social media as an opportunity to recruit students to work at Communispace. “Rather than collecting business cards, I encourage students to stay in touch on Twitter, where I connect them directly with our recruiters, while also taking advantage of the opportunity to see how facile they are online. As a result, we’ve ended up hiring over a dozen new employees this way in the last quarter.”
4. Customer Engagement
Whether it’s fixing a customer service matter or soliciting feedback, interacting directly with customers can prove to be invaluable. And yes, this can be done on many levels in an organizations, but there is something about conversing with the CEO that’s just different.
Having a CEO involved in marketing and product development conversations on a consumer level encourages participation.
So, whats your view on this???