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Activity:  3 comments  44 views  last activity : 05 15 2011 16:30:51 +0000
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Can India’s 2020 promise to become a developed country free from poverty be fulfilled without improving hygiene and civic responsibility? 

The purpose of a high-flying lifestyle escapes us when the fundamentals of better living are far from being in place.

When people sweep their own premises, it may not occur to them that they are gifting dirt to their neighbors. This aptly reflects our complete lack of civic responsibility as a people.

In every urban corner, you’ll generally find overflowing, odorous dustbins. Before India joined WTO, our public dustbins mostly had Indian waste; now they also have beautifully designed non-bio-degradable, empty plastic wrappers from famous multinational brands.  

Today’s lack of hygiene and civic responsibility is damaging the aspirational value of all businesses. Whether an industry is in manufacturing or service, the real delivery to customer hands is from the shopfloor or frontline people. Basic hygiene needs to be taught as an initiative in civic responsibility. This can be the first step in India’s 2020 promise to become a developed country free from poverty.

You can read the complete article here - http://goo.gl/w39fx

 Top Comment : manish kumar   | 05 14 2011 17:59:37 +0000
I don't think so -India can 2020 promise to become a developed country free from poverty be fulfilled without improving hygiene and civic responsibility! Thanks for this great insight ma'am :)
 
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3 comments on "Chinks in hygiene and civic responsibility"
  Commented by  JAYANTA KUMAR BORAH, B.Tech/B.E.,fresher, Annamalai university    | 05 15 2011 16:30:51 +0000
Well definitely a good article madam..hope India's promise be fulfilled...but the BIG question here is "WILL PEOPLE LEARN??.... do you think our discussions will bring any difference to our people ...i dont think ....civic-responsibility or so called civic sense is the topmost factor lacking in our people....
  Commented by  S. Muralidharan, Head, Project Planning/Strategy, Knowledge Foundation    | 05 15 2011 15:18:55 +0000
A sustainable business practice can contribute substantially to achieving economic development of a society. Ultimately, this economic development paves the way for sustainable prosperity of the country in which the business is flourishing. A question may arise: what is the best way to build a road to reach the goal of economic prosperity for all? The answer is: all business entities irrespective of their size or concentration should utilize all practical means to implement and actively pursue appropriate institutional civic responsibility programs. 

An institutional civic responsibility can be defined as an ethical or moral obligation of an institutional citizen to the general public beyond the requirement of a legal duty for the benefit of the society in particular and the entire nation in which it prospers in general. Under the laws of a civilized society, there are two kinds of citizens: one is natural person and the other is legal or institutional citizen (an institution is an entity existing under the laws of a specific jurisdiction or a nation). The term “ institution” includes, but is not limited to, corporations (large, medium and small businesses); non-profit groups (trade, professional, community, associations, etc.); academic institutions and educational groups; and all other entities legally incorporated, permitted or existed such as social cultural, religious charities; and public entities (government branches and agencies). Under the concept of ICR, all institutions, especially private business groups, can contribute to the well being of all their internal and external stakeholders including all members of the general public through investment initiatives, business transactions and execution of social or civic responsibility policies.
All these institutions can take periodically new initiatives to empower every citizen to become an integral part of the social and economic prosperity of their local communities. These voluntary initiatives may include, but should not be limited to, basic non-academic educational programs for poor and disadvantaged children, business and technology trainings, donations of equipment for professional development, promotion of sanitary and hygiene, loans for housing and transportation facilities or facilities for adult safety and health education in addition to similar programs supported by the government. These voluntary activities are necessary to lay the foundation of a financially strong and stable society. Business corporations can thrive by attracting new customers and sales of increased number of products and useful services. These generous efforts pave the path for ultimate prosperity for every citizen of every nation.
(Excerpts from Dr. Joy Cherian's paper on "Economic Prosperity through Institutional Civic Responsibility")
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I don't think so -India can 2020 promise to become a developed country free from poverty be fulfilled without improving hygiene and civic responsibility! Thanks for this great insight ma'am :)
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