Build your professional network on facebook via our app Go to app
 
 
 
Industry : FMCG/Foods/Beverage Functional Area : Global Business
Activity:  10 comments  163 views  last activity : 03 02 2011 16:24:05 +0000
 Refer 637
Share
 
 
 

The ingredients of Coca Cola have always been a mystery. Now, a website claims to have uncovered the soft drink's top secret recipe which is said to be guarded 24 hours a day in a vault in Atlanta, Georgia.

'Thisamericanlife.org' claims to have discovered a list in a photograph in a newspaper article giving the secret ingredients and exact quantities to make the drink which was founded by John Pemberton, a medicinal pharmacist in 1886.

The February 8, 1979, edition of the 'Atlanta Journal-Constitution' has a photo of someone holding open a book with a recipe claimed to be an exact replica of Pemberton's, 'The Daily Telegraph' reported.

Coca Cola's secret recipe 'exposed'

The recipe reportedly contains the exact measures of all the different oils needed for Coca Cola's secret ingredient, Merchandise 7X. Despite making up only one per cent of the drink's total formula, Merchandise 7X is though to give the popular soft drink its unique taste.

The secret recipe includes fluid extract of Coca 3 drams USP; citric acid 3 oz; caffeine 1oz; sugar 30 (it is unclear from the markings what quantity is required); water 2.5 gal; lime juice 2 pints 1 qrt; vanilla 1oz; and caramel

1.5oz or more to colour 7X flavour.

The recipe also includes alcohol 8oz; orange oil 20 drops; lemon oil 30 drops; nutmeg oil 10 drops; coriander 5 drops; neroli 10 drops; and cinnamon 10 drops.

Now you know the secret behind Coca cola's success all these days...people trying to copy them beware of patenting issues......

 

 
TrackBack URL:
10 comments on "Coca Cola's secret recipe 'exposed'"
  Commented by  Jaygopal Raghavan, Marketing Manager, Landmark Group    | 03 02 2011 16:24:05 +0000
Rating : -1 
Are you sure this is the recipe cause with so many good oils and spices like cinnamon etc., Coke should be a healthy drink then. Maybe this was put up just to confuse others and lead them astray ! What say ?
  Commented by  rakeshbhatnagar, GM Projects., wig brothers india pvt.ltd.    | 02 17 2011 16:13:25 +0000
NOW IT WOULDN'T EFFECT THE SALE OF COCA COLA.
  Commented by  Pradeep Saran, Technical Expert    | 02 17 2011 16:12:53 +0000
The mystery is resolved but that doesn't mean anyone can make the same drink. Maintaining the consistency of the process and producing in bulk with accuracy something like a 6-sigma is not an easy task. The tastes and requirements of people differ and people like to have choices so it is not necessary that every producer copies the same formula for success.
  Commented by  Rathin Deb, Business Alliances Manager, Tower group of companies    | 02 17 2011 14:21:38 +0000
Finally the closely guarded secret is out. It will hardly have any effect on the Coke drinkers. 
Yes, its valuable but it will not have any impact on customers. 
  Commented by  KALIYAMOORTHY, Oil & Gas Area Coordinator, Undisclosed    | 02 17 2011 09:05:09 +0000
Knowing the ingredient alone will not suffice to do bussiness. There are so many thing else, the enterprising individual needs to have. Moreover, they are acclaimed as a World Leader.You and I prefer to drink, a coke rather than a Tender coconut during the Cricket match.
  Commented by  V. Srinivas, Freelancer, Information Technology    | 02 17 2011 06:13:15 +0000
Such secret recipes are normally a waste. There are also a lot of articles on the cancerous nature of bottled-sugary drinks that all of us gulp on a daily basis. May be we should pay more attention to those
  Commented by  Santosh Kumar Mohanty, Civil Engineer-Municipal, Sambalpur University    | 02 16 2011 16:58:43 +0000
Good information. Let others enter in this field with still better products.
  Commented by  S. Muralidharan, Head, Project Planning/Strategy, Knowledge Foundation    | 02 16 2011 10:54:31 +0000
They have not exposed anything about the composition of our "GROUND WATER" used in Coca Cola!  That's our India's secret, we should patent our Ground Water so that they bring Water from elsewhere to manufacture Coca Cola!
  Commented by  SHRIKANT MANOHAR DANKE, Consultant, Project Management Consultancy Firm    | 02 16 2011 10:48:03 +0000
Though the secret formula exposed, it will not affect on their business, as there must be something which made coco cola as unique cola. 
Add your comment on "Coca Cola's secret recipe 'exposed'"

Rate:
Submit
 
Viewers also viewed
i do stongly oppose such dress in college campuss vs do support wearing modern fashion wears in...
 
739 referals 132 arguments, 8038 views
A one day ago 27 th December,2011 , a giant beverages company Coca Cola has released new year...
 
20 referals 0 comments, 53 views
Describe the ins Raw at War-Genesis of Secret Agencies in Ancient India Columnist Gp Capt SM...
 
89 referals 2 comments, 70 views
more...  
Recent Knowledge (41)
Keep sweet cravings at bay for a healthier life The festival season just ended and all of us...
 
2067 referals 14 comments, 257 views
  Beautiful Thought by Lord Buddha     Once Buddha was traveling with a few of his followers....
 
1066 referals 30 comments, 895 views
Cadbury India Ltd. Brand “Cadbury Dairymilk” has already been taken strong position in Indian...
 
0 referals 0 comments, 0 views
more...  
More From Author
Relationships are definitely important but one wants to be successful and success brings happiness. Happiness which can be shared with the relations we have made..
You can say that money does not bring happiness but I want to ask "REALLY".. Think if you had no money what would you do? You would not be able to satisfy your needs. Anyone who does not earn sufficient money suffers from depression and lack of self...
Would you buy a ticket to watch football game ??
more...