Compete & WIN in Telecom Sales - A Step-by-Step Guide for Successful Selling

Selling is not selling but dwelling.......

Gone are the days when the objective of selling was to achieve profit only. Nowadays, companies are becoming customer centric, with proactive in their approach to better understand the newly developing market. Despite of entering into new markets, new markets are being created.

The reason behind all this is the changed attitude and behavior of customers. The customer preferrences and needs have changed a lot forcing the marketing professionals to better adapt to the customer needs and requirements. The difficulty in selling has increased because customer pschography, behavior have direct influence on your product or service offering. The difficulty is much more when you are selling the telecommunication products and services, because of severe competitive environment, Geo-Demographic challenge and low cost pressures.

But you need not to worry, I read a book and got various mind cracking insights about how to sell in current marketing environment. I wil share my learnings with you and hope you all will be benefited from that. The name of Book is "Compete & Win in Telecom Sales"     by Philip Max Kay.  

The book has generated an idea of  Conceptual Selling. The concept focussing on mantaining long term profitable relationship with your customers. The retainment of customers and their proper satisfaction. But what stunned me is that tha book ia almost focussed on Telecom sales.

This book will be helpful not only for sales people but also for the veteran sales professionals to better curb insight in changing consumer markets. Moreover the examples of each type at each step of sales cycle are really the brilliancy of Kay's Sales percievence techniques.

I personally advocate this book to all young and veteran sales professionals as it is a guide for achieving super sale results, whether cellular phones, or a high ranking service agreement. Moreover I feel buyers need to have a telecom products and services explained , they rely on sales people to educate them and need to trust them to provide cost effective and efficient services.