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Here is an interesting presentation on Consumer Buying Behavior. I hope you people will like it... 

It is very important to understand:

  • why consumers make the purchases that they make?
  • what factors influence consumer purchases?
  • the changing factors in our society.
This slide covers that..... 
 
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Please add your comments on what you think on Consumer Buying Behavior & what factors are important according to you...
 
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