| Topic : Indian brands vs. Global Brands |
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Posted in Community :
Retail & Supply Chain Professionals
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last activity : 07 06 2010 20:18:04 +0000
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Made in India and meeting success overseas? Yes, it's happening. Reasons range from lower trade barriers to hard-core marketing..
| Desi Brand | Foreign Land |
| Dabur chyawanprash | US |
| Kingfisher beer | UK |
| Kinetic scooters | Latin America |
| Zodiac shirts | Holland |
| Amaron batteries | Singapore |
| Nightingale diaries | Europe |
| Hidesign bags | Norway |
It's a case of globalisation in reverse. At a time when the Indian marketplace is overflowed with multinational brands across categories, Indian brands have been quietly creating a foothold for themselves overseas. Ranging from food products, cars, two-wheelers, fairness creams, carpets, ayurvedic products, herbal cosmetics, watches, liquor, clothing, leather bags, even diaries . Indian brands which have made it on to the global map is mind-boggling.
Can you list out few more Indian brands doing well globally ??
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