| Topic : Global Brand Strategies |
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Marketing & Branding
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Source : http://www.dmi.org
Activity:
1 comments
423 views
last activity : 07 06 2010 20:18:04 +0000
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Global Brands and the world it creates around it.
To achieve the goal it needs to follow some strategies:
Creation of a captivating name and wordmark, or symbol Take care of the name of the product as it would be representing the company. Find out a word that must be pronunciable in every language and should stan out from the crowd. Brand identity and distinct positioning messages are best communicated across all countries through packaging graphics that are as standardized as reasonably possible The components of consumer and corporate brands may differ, but both offer positioning options ranging from physical and tangible to intangible and emotional. The quandary of country association Some brands are associated with the country's origin. Automobiles can be an example of this kind of brands. A global brand must retain its autonomy while also adhering to local sensitivities. Taking into regard cultural tastes and differences Logo portrays the product’s or company’s values, attributes, personality, and positioning, it must also ensure that cultural tastes and differences are taken into account. A global brand must retain its autonomy while also adhering to local sensitivities. Physical packaging Sometimes even packaging becomes a corner stone of advertising. Shape equity is one of the more difficult assets to acquire, especially on a global basis, but once established it can be a powerful visual mnemonic.
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Yes with this move Microsoft is in a win win situation, with all the other prominent languages in the country, its surely making the right move :) |
I do not think this will have a great impact. The present survey says that those people who keep two cell phones are noramlly CDMA phones and these cell phone with this kind of technolog does not provide the facility of CDMA into it. |
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