| Topic : Best Lead Generation Techniques |
|
|
IT Sales and Business Development |
IT/ITES Leads and opportunities |
IT Sales in U.S |
1 more ...
|
||
|
Activity:
4 comments
598 views
last activity : 07 06 2010 20:18:04 +0000
|
||
|
|
Hi, in my opinion, the very first thing that you need to
determine who your customers are where to find them. Next, you need to
understand the best way to acquire the customer either through pull strategy
(attracting the customers for your services) or Push Strategy (Pushing them and
convincing them for your product/services). Pull strategy is often adapted to acquire
B2B clients where a project net worth is very high. If you wish to pull your
customers, you need to give them a very compelling reason to be interested in
your services and post you an inquiry. This does not mean that you lower the
selling price of your product/service, its more about hitting the right spot
and identifying what your client is precisely looking for. Converting this type
of lead is often easier than the push strategy as prospect client already knows
what to expect from you.
Lead can be generated through following medium:
- Google
Adword campaigns
- Banner
advertisements on websites that complement service offered by you
- E-mail
marketing / Database marketing
- Magazine/Newspaper
adverts
- Classified
The above leads your prospect either to give you a call or
visit your website and post an inquiry through a contact form.
The critical aspect in the pull strategy is effective
follow-up with the client. If you fail to follow-up properly than you are probably
missing the opportunity and increasing the cost of customer acquisition.
I hope the above answer helped you…Let me know if want me to
talk about it more..Thanks
- Create a confidential Career Profile and Resume/C.V. online
- Get advice for planning their career and for marketing of experience and skills
- Maximize awareness of and access to the best career opportunities
|
|
You have often heard it said that "It is five times more profitable to spend your marketing... |
|
|
363 referals
89 arguments,
3017 views
|
|
|
Customer service is an integral part of our job and should not be seen as an extension of it. A... |
|
|
713 referals
14 votes,
510 views
|
|
|
|
The country's largest hypermarket chain Big Bazaar, part of the Kishore Biyani promoted Future... |
|
|
1021 referals
28 arguments,
811 views
|
|
|
|
|
|
|
|
|
I am not sure whether this is really happened or not, But I liked it and want to share with all... |
|
|
63 referals
8 comments,
198 views
|
|
|
Let me share a few issues for TS members. Demarcation of the boundary was initially made with... |
|
|
293 referals
4 comments,
43 views
|
|
|
Cadbury India Ltd. Brand “Cadbury Dairymilk” has already been taken strong position in Indian... |
|
|
0 referals
0 comments,
0 views
|
|
|
|
|
|
|
Hi Amit, Don’t you think you are being a ambiguous by saying this > “I think best way for attract customers are by being every where, make they know you still exist, this can be done by putting banners, symbols etc.. every where.” Secondly, perception... |
Doing MBA from abroad changes your mindset and exposes you to variety of challenges that leads to enhanced form of learning. It exposes you to a completely different environment and discrete style of learn. Whereas, If you do it from India, you... |
Hi Amit, I completely agree with what you say but rather than fall into the catch-all flaw of a single generic dempgraphic profile, a better methodology is persona marketing. A persona is a fictional customer that is an archetype of each of your... |