Posted in Community :
Project Management ++ |
IT Sales and Business Development |
MBA Lounge |
1 more ...
|
||
|
Activity:
0 comments
106 views
last activity : 07 06 2010 20:18:04 +0000
|
||
|
|
Provides defenses against competitive forces
- RIVAL COMPETITORS - Buyers develop loyalty to brand they like best
- BUYERS - Mitigates bargaining power of large buyers since other products are less attractive
- SUPPLIERS - Seller may be in better position to withstand efforts of suppliers to raise prices
- POTENTIAL ENTRANTS - Buyer loyalty acts as entry barrier
- SUBSTITUTES - Better positioned to fend off threats of substitutes based on customers’ attachment to differentiating attributes
WHAT KIND OF DIFFERENTIATION TO PURSUE
- Most appealing types of differentiation strategies
- Those LEAST subject to imitation
- Most likely to produce an attractive, longer-lasting edge when it’s based on:
- Technical superiority
- Quality
- Giving customers more support services
- Giving customers more value for money
- Core competencies
0 comments on "DIFFERENTIATION STRATEGY"
Sort by:
Most Recent
Top Rated
Found the article
"DIFFERENTIATION STRATEGY"
interesting ?
Share with your connections and communities
Leading IT Recruitment firm
- Create a confidential Career Profile and Resume/C.V. online
- Get advice for planning their career and for marketing of experience and skills
- Maximize awareness of and access to the best career opportunities
Viewers also viewed
|
|
You have often heard it said that "It is five times more profitable to spend your marketing... |
|
|
363 referals
89 arguments,
2987 views
|
|
|
Company Brief:- Vini group of company has established in March 2010, a founder of company Mr.... |
|
|
10 referals
0 comments,
244 views
|
|
|
Today, telecom service provider industry is going to change in India after entered 2G and 3G... |
|
|
7 referals
2 comments,
21 views
|
|
|
|
|
|
|
Recent Knowledge (65)
|
|
In many ways, a manager has to be a leader, so therefore a manager will have many of the traits... |
|
|
58 referals
24 comments,
319 views
|
|
|
The following is a reproduction of from an article I wrote in 2004. 1. Harnessing the vast... |
|
|
735 referals
18 comments,
325 views
|
|
|
|
Cadbury India Ltd. Brand “Cadbury Dairymilk” has already been taken strong position in Indian... |
|
|
0 referals
0 comments,
0 views
|
|
|
|
|
|
|
Sponsored Jobs
More From Author
Online Learning or e - learning clinched a business of $50 billion with some 3.5 million students benefiting from it in 2006 and the figures are only leaping. A report by Ambient Insight Research suggests that in 2009, 44 per cent of... |
Excellent representation of feelings.... |
Its a good example of "Black Humour" |