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New tricks under hackers hat to Blend search terms with infected links, are you safe from these?

It has been observed the business owners now reciprocate to the significance the way search engine optimization, can transform their sites popularity and click-through rates. But they are not aware that someone else in the seamy underside of the cyberworld is ready to take advantage of this. High-tech security researchers warn that the bad guys are taking advantage of SEO to boost the page rankings of infected sites and spread malware for their financial gain.

Hackers are aware that all users trust Google search results implicitly, Now the are inflicting a new code to that system. This new attack technique called SEO poisoning. The idea is uncomplicated, they use SEO fundamentals to get a malicious site high up within a popular search term's results, trick searchers into clicking to the site and then hit them with something like a scam offer for fake antivirus software or a drive-by download. The attack scheme has surged in popularity among hackers in the past year. Search topics ranging from the BP oil leak to World Cup mania have all returned top results littered with infected sites.

Business owners and their employees need to be vigilant about the potential for such attacks: Make sure to have antivirus software and keep the operating system and applications updated. Security companies also offer free browser plug-ins that automatically sense whether a site is malicious and warn you directly within your search results.

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