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Source : http://www.shiningconsulting.com
Activity:
6 comments
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last activity : 06 18 2011 15:48:05 +0000
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Today I am sharing a very interesting paper, that Shombit read at the ESOMAR conference in Greece, recently. The white paper is a lengthy one, hence I have given a synopsis and a link to the article. You can download a pdf version of it. I am sure you will find the research very valuable for your work and network. There is a lot of learnings which is shared here. Do take the time out and read/share
Disruptive 21st century: Are we ready for the totally new departure the 21st century’s digital era is bringing to human society?
Innovations in the 19th century had come about every 20 years; today,we experience innovation every 20 days, particularly via the digital mode, throughout the world. In this innovation explosion, the role of
psycho-socio diversity has taken centre stage.
To understand this diversity and measure its impact on the 21st century market, we have found that the highly effective tools and metrics we used in the 20th century to be quite inadequate in today’s context. When even the parameters
to be researched have become drastically divergent, the old methods would definitely not be relevant any more. Let me take you through our psycho-socio-behavioural discoveries that have led us to new codifications. How should we grab
the diverse world that’s presenting us nothing but the“shock of the new?”
At Shining Consulting, our global interactions with different people for different brands have shown us that living in this disruptive century are 3 distinct generations in 8 socio-behavioural clusters
You can read the entire article here http://bit.ly/khqhbh
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:-) Thanks Rathin, Virag and Sairam |